SEO Strategy & Wisconsin 2026 Guide Lead Magnet

Overview

As of the January 20 weekly sync, Sebastian is leading an SEO-focused push for Adavacare. The centerpiece is a Wisconsin 2026 guide intended to serve as a lead magnet, paired with a conversion-optimized landing page and ongoing website copy work. A Thursday meeting with the client was scheduled to align on next steps.

Current Work

Wisconsin 2026 Guide (Lead Magnet)

First draft sent to Adavacare for review; client feedback pending as of 2026-01-20
Target launch: February 1, 2026
Intended as a downloadable resource to capture email submissions

Landing Page

A dedicated, conversion-optimized page is being built to host the guide
Will include an email submission form for lead capture

Website Copy & Supporting Assets

Sebastian is drafting remaining website copy
Melissa is working on a QR code and website image updates

Key Contacts

Sebastian Gant — Account lead, driving SEO strategy and content
Melissa — Supporting with QR code and website imagery

Action Items

[ ] Adavacare to review and provide feedback on the Wisconsin 2026 guide draft
[ ] Complete conversion-optimized landing page with email capture form
[ ] Finalize remaining website copy
[ ] Align on all to-dos in Thursday (2026-01-23) client meeting

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