Monthly Maintenance Audit — 2026-04-04

Monthly website and analytics audit for Adavacare, completed 2026-04-04. This audit is part of the ^[1] now running across all managed client sites.

Overview

This audit covers site health, performance, security, analytics tracking, and form performance. Results were shared in Slack as part of the standard monthly reporting cadence.

Site Health

Check	Result
Image alt text coverage	99% — effectively complete
Plugin updates	All updated
Theme updates	All updated
Image compression	All images compressed (smushed)

Security & Infrastructure

Cloudflare: Configuration verified, settings confirmed correct
Security headers: Verified and properly set
Server location: Confirmed correct

Analytics — GA4

Tracking verified as active and firing correctly
Active users: Increased from 1,200 → 3,600 (significant growth)
Conversion events reviewed
Search Console checked for clicks, queries, and top pages

Note: Adavacare had previously removed Asymmetric from their Google Ads account; confirmed they have since been re-added.

Tag Manager (GTM)

Full tag and trigger audit completed
Unused tags and triggers identified and deleted
All remaining triggers verified as correctly configured

Prior to this audit, GTM configuration had significant issues — tags and triggers were not properly set up.

Forms (Gravity Forms)

All forms checked for activity and submission counts
One form identified with only 1 entry — flagged as a candidate for removal
Context: Form was tied to a past publication ad campaign that has since concluded
Recommendation: Remove or archive the form to reduce clutter

Summary Assessment

Adavacare's site is in strong health following this audit. The 99% alt text coverage, fully updated plugins/themes, compressed images, and clean GTM configuration represent a significant improvement over the site's prior state. The GA4 data showing a 3× increase in active users is a positive signal worth monitoring.

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