Account Handoff to Sebastian — 2026-04-05

Overview

During the mid-week sync on 2025-11-19, Melissa confirmed that the AdavaCare account will be handed off to Sebastian in the near term. The decision reflects confidence in Sebastian's client management track record and a deliberate effort to redistribute Melissa's account load.

Handoff Decision

Melissa stated she plans to hand AdavaCare "pretty much fully to Sebastian real soon." At the time of the meeting, Sebastian was already absorbing two large new projects — Seamless (website) and Cordwainer — making the timing a near-term rather than immediate transition.

Rationale:
- Sebastian's existing accounts (Overhead Door, Advanced Health & Safety, Trocte) are all in excellent standing, with clients described as highly satisfied.
- Melissa needs to offload accounts to focus on coaching and oversight responsibilities.
- Melissa noted she will remain involved in an oversight capacity across Sebastian's portfolio, including AdavaCare, Cordwainer, and Seamless.

Active Work at Time of Handoff

• Photoshop updates: A batch of AdavaCare Photoshop updates was in progress with the creative team at the time of the meeting. These were noted as part of the creative team's current workload.
• No blockers or escalations were flagged for the account at the time of this discussion.

Sebastian's Portfolio Post-Handoff

Once the transition is complete, Sebastian's primary accounts will include:

Action Items

• [ ] Melissa to formally hand off AdavaCare to Sebastian (owner: Melissa Cusumano)

Related

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