Blog Publishing & Content Gap Strategy (2025-11-04)

Discussed during the ^[1]. Covers two parallel tracks: getting five previously approved blogs live on the AHS site, and using Ahrefs' Content Gap feature to inform the next round of writing.

Overview

AHS blog work splits into an immediate publishing task and an ongoing content research workflow. Five blogs were already approved by the client and are ready to go live — they just need to be handed off to Raphael with clear instructions. Separately, Paul is writing new blogs for November using the Hs Content Calendar as a starting point, with Ahrefs used to identify keyword opportunities competitors are capturing that AHS is not.

Track 1: Publishing Approved Blogs

Task

Create a ClickUp task for Raphael to publish the five previously approved AHS blogs.

Instructions for Raphael

• Include all five blog links and their titles in the task
• Instruct him to add images to each post (he knows where to source them)
• All five have already been client-approved — no further review needed before publishing

Status

• [ ] ClickUp task to be created by Paul immediately after the 2025-11-04 sync call

Track 2: Writing New Blogs

Starting Point

Use the Hs Content Calendar (shared by Sebastian in the call) as the primary guide for topics. Carly drafted topic titles in the calendar; Paul should treat these as working titles and identify appropriate keywords for each before writing.

SEO Research: Ahrefs Content Gap

The recommended workflow for finding new keyword targets:

1. Log into Ahrefs using the team account
2. Navigate to the AHS site profile
3. Go to Organic Competitors → Content Gap
4. Select a competitor and review keywords they rank for that AHS does not

This surfaces content opportunities that are already proven to have search demand, rather than writing blind.

Example Finding (2025-11-04 Session)

During the call, Sebastian browsed the Content Gap results for AHS against a competitor (asbestos.com). Keywords surfaced included:

• Pleural effusion
• Mesothelioma
• Vermiculite
• Lung cancer

These suggest an opportunity for a blog targeting health conditions caused by mold or asbestos exposure — a topic adjacent to AHS's core services that competitors are already capturing traffic for. This is a concrete next blog idea.

"Maybe you write an article like health conditions that can be caused by mold or whatever. And you can include some of those." — Sebastian

Notes on Competitor Relevance

• Some competitor keywords (e.g., water damage, fire damage) are not relevant because AHS doesn't offer those services — filter these out
• AHS already ranks for core mold remediation terms; the gap opportunity is in adjacent health/condition content
• AHS has relatively few direct competitors in their area, so the content gap list may be short but high-value

Action Items

Related

• ^[2]
• ^[1]