Website Redesign — Sitemap Planning (2026-03-11)

Overview

During the ^[1], Mark and Melissa briefly discussed the approach for the Asymmetric website redesign. The conversation surfaced a key tension: simplifying the site structure while preserving valuable existing content. Mark agreed to take the lead by drafting a sitemap as the starting point.

Status

• Current state: Pre-planning — sitemap not yet created as of call date
• Owner: Mark Hope
• Next step: Mark to draft sitemap, then review with Melissa

Key Decisions

• Mark will create the sitemap rather than Melissa putting together a brief, since Mark holds the broader vision for the redesign direction.
• Simplification is a goal, but not at the cost of losing content that may still have value — Melissa flagged this as a concern worth preserving in the planning process.
• Build from the sitemap outward — once the sitemap is agreed upon, the full redesign brief can be developed from it.

Context from Call

Melissa: "Regarding Asymmetric, I see the briefs. Do you want to do a quick website brief because you've got the bigger vision, or do you want me to put something together?"

Mark: "I could do a sitemap, probably, and then we can build from there."

Melissa: "Yeah, because I know we want to simplify, but also I don't know if we want to 100% lose some of [the existing content]... I have not looked at both of them in granular. I was going to do that in the next little bit."

Melissa had begun reviewing existing design briefs (at least one related to food and service) but had not completed a full review of all briefs at the time of the call.

Action Items

Related

• ^[2]