Google Ads Strategy — Clarification Needed
Overview
During the 2026-03-26 stand-up, Gilbert flagged a blocker on the Asymmetric Google Ads task: he lacks the strategy clarity and creative assets needed to build out the campaigns. Karly agreed to review the strategy document and confirm requirements before work can proceed.
This item surfaced alongside a broader ClickUp cleanup effort — the strategy document linked in the task was marked "do not use," suggesting it may be an outdated version that was never replaced with a current one.
Blocker Details
- Who is blocked: Gilbert (Google Ads setup/optimization)
- What is needed:
- Confirmed ad strategy document (current version)
- Landing page URL(s) to link ads to
- Approved images and logo assets
- Why it stalled: The strategy document in ClickUp was flagged as outdated ("do not use"), and no replacement was linked. Gilbert noted the task had not been updated since December 10th.
Action Items
| Owner | Action | Due |
|---|---|---|
| Karly | Review Asymmetric Google Ads strategy document; confirm which version is current and what assets are required | ASAP |
| Gilbert | Await Karly's confirmation before proceeding with campaign build | — |
Context from Stand-Up
Gilbert: "I will need to have some logo, some landing pages, and some images so I can put them in the Google Ads. This one, I think, does not have any specific landing page."
Karly: "Let me look at this and see, because I know we had kind of two ad strategies and then we made some changes. So let me look at this and make sure that this is right."
Related
- [1] — Asymmetric client overview
- [2] — Source stand-up meeting notes
- [3] — Related urgent deliverable (LinkedIn ad graphics blocking paid launch)