Marketing Meeting — 2025-12-15
Client: [1]
Date: 2025-12-15
Source: Fathom Recording
Attendees
| Name | Role |
|---|---|
| Karly Oykhman | Asymmetric — Account Lead |
| Sebastian Gant | Asymmetric — Paid Media |
| Melissa Cusumano | Asymmetric |
| Avokerie Onorimuo | Asymmetric |
| Tim Stenzel | Avant Gardening (client) |
Overview
Working session focused on resolving a persistent Meta ad account access issue, reviewing the newly published (paused) Meta campaigns, orienting Tim on GoHighLevel's email dashboard, and aligning on a Google Ads copy refresh strategy. The 3-month contract runs through mid-January; the next call will include a handoff/renewal discussion.
Key Decisions
- Meta access fix — re-partner trick: The access issue was resolved by Sebastian removing and re-adding Avant Gardening as a partner in the Asymmetric Business Portfolio, this time explicitly including the Facebook Page in the invitation. This triggered a new email that allowed Tim to self-assign to the correct ad account (ID ending in 657). This is a known recurring friction point with Meta's permission system.
- Ads go live only after Tim's approval: The three Meta campaigns (Maintenance, Garden Design, Landscaping) are published but paused. Tim will review independently and send a go/no-go plus any edits to Karly before anything is activated.
- Email contacts confirmed: ~1,900 contacts exported from a legacy MailChimp account were already imported into GoHighLevel. Tim confirmed this list is the right starting point, acknowledging some contacts may be stale.
- Google Ads strategy — copy over targeting: Targeting and budget are considered healthy. The optimization lever for winter is improving ad copy CTR, not adjusting spend. Tim suggested urgency-driven messaging (e.g., "Act now to be first on the spring list"), which Karly confirmed as the direction.
Action Items
- [ ] Tim — Review paused Meta ads in account ending in 657; send go/no-go + any edits to Karly; Karly/Sebastian will then publish and schedule.
- [ ] Karly — Build 4 evergreen email templates in GoHighLevel using previously approved copy; send to Tim for design/content review before scheduling sends.
- [ ] Karly — Revise Google Ads copy to improve CTR (urgency angle: spring waitlist, act now); send changes to Tim for approval before pushing live.
- [ ] All — Next meeting: discuss contract end (mid-January) and future relationship / handoff plan.
Topic Notes
Meta Ad Account Access
Tim could only see an old ad account under "Other Assets" — a campaign he had run several years prior. The new account (ID ending in 657), set up by Sebastian inside the Asymmetric Business Portfolio, was not surfacing for Tim despite Avant Gardening being listed as a partner.
Root cause: Meta's permission system did not propagate the partner relationship through to Tim's personal Facebook profile. The Facebook Page was not included in the original partner invitation, which appears to have broken the link.
Fix: Sebastian removed Avant Gardening as a partner and re-added them, this time including the Facebook Page. A new email was sent to Tim; clicking through allowed him to self-assign to the correct ad account. Access confirmed live during the call.
"This is always a headache with every client until we manage to get it." — Sebastian Gant
See also: [2] (if created)
Meta Ad Campaign Review
Three ad sets, two ads each (mix of still images and carousels drawn from Avant Gardening's photo library):
| Ad Set | Focus |
|---|---|
| Maintenance | Ongoing garden maintenance services |
| Garden Design | Design consultation / planning |
| Landscaping | Full landscaping projects |
All campaigns are currently paused. Tim will review on his own and report back. Sebastian cautioned Tim not to edit settings in the campaign backend — review only.
Email Marketing — GoHighLevel Setup
- Platform: GoHighLevel (GHL)
- Contacts: ~1,900 imported from a MailChimp CSV (Tim's legacy list; last actively used when MailChimp's free tier capped at 2,000). Some contacts may be outdated.
- Next step: Karly to build 4 evergreen email templates in GHL and send previews to Tim for approval.
- Future: Website contact forms can be connected to GHL so new leads are automatically added to the contact list.
Karly gave Tim a brief orientation to the GHL Marketing > Emails dashboard during the call. No campaigns have been sent yet; the dashboard currently shows sample data only.
Google Ads Performance
Performance is down, consistent with seasonal expectations for a Wisconsin-based landscaping business. Tim noted that phone calls typically don't pick back up until around Super Bowl time (~early February).
Current state: Targeting and budget are appropriate for available search volume. The problem is a low CTR — ads are being seen but not clicked.
Strategy: Revise ad copy to create urgency and capture the limited winter searchers who are in planning mode. Tim's framing: "If you act now, you'll be first on the spring list."
Karly will draft revised copy and send to Tim for approval before any changes go live.
Contract & Timeline
- Contract started ~October 2025; ends mid-January 2026.
- Approximately 2–3 calls remaining before contract end.
- Next meeting agenda: Handoff plan or future relationship discussion.
Transcript Excerpts
On Meta's complexity (Sebastian):
"Meta is notoriously super frustrating to work with… This is always a headache with every client until we manage to get it. So don't feel bad."
On the access fix (Tim):
"All right, you know what? I think that worked."
On seasonal Google Ads drop-off (Tim):
"We are obviously a very seasonal business. People aren't doing landscaping in the winter… We usually find that it gets pretty quiet now, and then after usually around Super Bowl time or so, that's when we see a pickup in phone calls."
On urgency copy angle (Tim):
"That's where the ad content would really come in — being like, 'Hey, don't scroll past this because if you act now, you'll be the first on the list.'"