ROI Calculator Project — 2026-01-30

Overview

A custom ROI calculator web app built for ^[1] as a sales enablement tool. The project originated from a client request and was completed in approximately one day using AI-assisted development. It represents an early example of Asymmetric's capability to deliver bespoke, high-value interactive tools rapidly.

Origin

Client contact Aaron reached out to Sebastian requesting an ROI calculator to support sales presentations, with a longer-term goal of publishing it on the Aviary website. The ask was to build a hidden page or standalone tool to help drive ROI-based conversions.

Sebastian used AI to develop the conceptual framework and calculator categories. Mark then built the full application.

What Was Built

A multi-calculator web app hosted at a dedicated domain (aviary-calculators domain registered by Mark), featuring:

Recovery Rate Calculator
Labor Costs Calculator
Dormant Account Calculator
Additional calculator types developed from Sebastian's AI-generated concepts

Each calculator accepts user inputs, computes results on demand, and displays output inline.

Additional Features (In Progress at Time of Meeting)

Branded export / report generation — user can enter a company name, industry, and upload a logo to generate a customized PDF-style report
Call-to-action / lead capture form — planned addition at the bottom of the app
"Visit Aviary" button — links out to the main Aviary site
Brand theming — colors and fonts pulled from the Aviary website; some icon styling still being refined at time of demo

Technical Approach

Built in React. Mark described using a brand/appearance module approach: providing AI with the brand guide, logo assets, and color palette upfront so the entire build stays on-brand. When brand guidance wasn't explicit, the AI defaulted to its own choices — a known limitation to address in future builds.

Strategic Significance

This project was highlighted in the ^[2] as a proof point for Asymmetric's differentiated AI-driven service capability:

"How many marketing agencies are going to puke out a calculator like this in one day? So I think that there's some opportunity with that stuff." — Mark Hope

Key points discussed:

Speed is a competitive advantage — the tool was built in roughly one day, but the team agreed not to advertise that timeline to clients; quoting a 2-week delivery window still exceeds client expectations
Unique deliverable — most marketing agencies cannot produce custom interactive tools; this creates a tangible differentiator
Scalable service model — similar calculator or agentic tools could be offered to other clients at a fixed project fee (example floated: ~$1,500)

Status as of 2026-01-30

Core calculators: complete
Branding / color polish: in progress
Export / report feature: in progress (Mark still refining)
Lead capture form: planned, not yet built
Client delivery: pending final polish

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