Google Ads Activation & Conversion Setup (2026-02-10)

Overview

During the ^[1], Sebastian confirmed that Aviary's Google Ads campaigns had been switched from draft to live. Mark had previously completed the GTM setup but was blocked from configuring conversion goals because all campaigns were still in draft mode. With campaigns now active, conversion goal setup became the immediate next step.

What Happened

GTM setup was completed by Mark prior to this meeting.
Campaigns activated: Sebastian switched all Aviary Google Ads campaigns from draft to live during the call.
Conversion goals: Mark was previously unable to configure conversion goals in Google Ads because the campaigns were in draft mode. With campaigns now live, this blocker is resolved.
Karly introduction: Sebastian noted that Karly would be introduced to the Aviary account (tentatively the following day) as part of a broader account transition plan.

Key Decisions

Sebastian to activate campaigns → Mark to follow up immediately with conversion goal configuration.
Karly to begin getting involved with Aviary as part of the AM transition, given the account is at a similar stage to PaperTube.

Action Items

[x] Sebastian: Switch Aviary Google Ads campaigns from draft to live (completed during call)
[ ] Mark: Set up conversion goals in Google Ads now that campaigns are live
[ ] Sebastian: Introduce Karly to the Aviary account

Context & Notes

Sebastian described Aviary's progress as "pacing the same as PaperTube" on the ABM side.
Sebastian was also working on content for Aviary's playbook and a landing page / case study page at the time of this meeting.
The account is flagged for a gradual AM handoff to Karly; Sebastian does not expect the transition to be difficult given the account's current stage.

^[2]
^[3]