AviaryAI — Webflow SEO Fixes (2026-02-26)

Overview

During the Q2 OKR review meeting on 2026-02-26, Mark flagged active SEO issues on the Aviary Webflow site. Two distinct H1 problems were identified across the blog, both traceable to a faulty blog template. A fix to the template will cascade to all affected posts without requiring individual edits.

A separate action item was also noted to rebrand the Aviary calculator tool with proper Aviary branding.

Issues Identified

1. Missing H1s on Blog Posts

The blog template was built without an H1 tag. Any post using that template is therefore missing a page-level H1, which is a significant on-page SEO deficiency.

2. Duplicate H1s on Blog Posts

A separate set of posts contains two H1 tags each. This likely reflects an earlier template version or manual override that introduced a second H1 alongside an existing one.

Mark (transcript): "He made a blog template and the blog template did not have an H1 in it. And then there's another set where there were actually two H1s in every one. So if you fix the templates, it'll fix all of the content. He doesn't need to go fix every single blog post."

Root Cause

Both issues stem from the Webflow blog template(s) rather than individual post content. Webflow's API limitations prevent bulk programmatic fixes (unlike WordPress), making a template-level correction the only efficient path.

Action Items

[ ] Isha — Fix the Webflow blog template(s) to include exactly one H1 per post. This should auto-correct all posts inheriting from the template. (Assigned in meeting; Melissa confirmed Isha was already on the task.)
[ ] Mark — Rebrand the Aviary calculator with Aviary colors, logo, and fonts (currently using a generic or placeholder style). (Noted as a quick follow-up action.)

The Aviary Webflow site was flagged as technically difficult to work with due to API restrictions — changes that would be trivial in WordPress require template-level workarounds in Webflow.
Mark noted that as of the meeting, all other client websites managed by the team were scoring 98+ in Ahrefs health; Aviary's H1 issues were among the remaining exceptions.
A calculator was previously built for Aviary (alongside one for Bluepoint). The Aviary calculator needs a branding pass to match Aviary's visual identity.
Account coverage for Aviary: Sebastian, Karly, and Mark. Designer Andre has worked on Aviary case studies/landing pages.

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