Eldermark Integration Scoping — Cordwainer (2026-04-03)

Overview

During the ^[1], the team discussed the approach for integrating Cordwainer's existing Eldermark platform with a custom-built front-end marketing layer. The conclusion was to bypass Eldermark's native integration in favor of a bespoke solution, scoped in two phases.

Context

Cordwainer currently uses Eldermark as their core senior living management platform. The client expressed interest in a tighter integration to support marketing and resident management workflows. Asymmetric evaluated Eldermark's native integration offering and found it unsuitable.

Problems with native Eldermark integration:
- Too limited in capability — key operations (e.g., data export) are not supported through their API
- Likely to be expensive (pricing quote pending from Eldermark rep "Erica")
- API access described as read-heavy with very limited write/push capability

"It's an API where like you could look at some stuff… you can push stuff into it and do some stuff in it, but it's very, very limited." — Mark Hope

Decision

Build a custom front-end marketing layer that integrates with Eldermark via API where possible, rather than relying on Eldermark's native integration product.

This approach gives Asymmetric full control over the feature set and avoids ongoing licensing costs from Eldermark's integration tier.

Scope

Phase 1 — Pre-Resident Marketing (Initial Build)

• Custom front-end covering all marketing and lead nurturing workflows
• Targets prospects before they become residents
• Integrates with Eldermark for relevant data handoff at the point of conversion
• No HIPAA compliance requirements at this phase

This is the phase Cordwainer is primarily interested in, as Eldermark already handles their internal resident management well.

Phase 2 — Resident Management (Future, Optional)

• Would extend the custom layer into resident-facing workflows
• Requires HIPAA compliance, which necessitates a trust module
• Estimated cost: ~$10,000 (exact pricing requires submitting the app to a trust provider for review — vendors typically do not publish rates)
• Additional modules may be required depending on care complexity (e.g., nursing care tracking)

"We can build all of the front-end stuff, all the marketing, everything that they do up until the time somebody becomes a patient or a resident. And if they want us to build the resident piece, then there'll be some additional cost to make it HIPAA compliant." — Mark Hope

Pending Items

• Eldermark pricing quote from rep Erica (office closed Good Friday on 2026-04-03; expected response the following week)
• Karly to present Eldermark's pricing to Cordwainer at their next meeting (Tuesday, 2026-04-08)
• If Eldermark's native integration price is high (e.g., ~$200/month), that strengthens the case for the custom build

Key Contacts

Related

• ^[2]
• ^[3]
• ^[4]