Marketing Review & 2026 Planning — 2025-11-03

Quick check-in with Steve Lindenau to review active marketing deliverables and set up a dedicated 2026 strategy session. Steve was short-staffed, so the call was kept brief.

Attendees: Karly Oykhman, Avokerie Onorimuo, Mark Hope (Asymmetric); Steve Lindenau (Crazy Lenny's)

Key Decisions

• Video production approved at $3,500. The quote increased from the original $2,500 because the initial estimate was based on a simpler in-store concept; the approved storyboard requires an on-location shoot. Steve accepted the higher cost, though noted he wasn't thrilled.
• Sales sheet format approved as front-and-back. Front carries the primary marketing content; back carries specs.
• 2026 strategy session scheduled for the following Monday on the recurring call slot, with Mark joining for strategic input.

Active Deliverables

Video Production

• Location: Same park used for the previous shoot (Dan to confirm name).
• Logistics: Half-day shoot, early morning. Steve to provide 1–2 riders.
• Quote: $3,500 — approved by Steve.
• Storyboard: Content approved by Steve.
• Background: Original $2,500 quote was based on a simpler in-store/glamour-shot concept. Once Dan reviewed the actual reference video, the scope was revised upward.

Sales Sheets

• Format: Front-and-back approved. Specs go on the back, matching the 2.0 sheet format.
• 2.0 sheet: In good shape; serves as the template.
• 3.0 sheet — two open issues:
  1. Wrong bike image. Placeholder image is not the 3.0; must be replaced.
  2. Missing spec chart. The 2.0 e-guide includes a spec chart at the bottom; the 3.0 equivalent doesn't exist yet. Steve will locate and send it. Without it, the 3.0 sheet can't match the established format.

Winter Storage Emails

• Approved and resent Monday afternoon. No further action needed.

2026 Strategy Session

• Scheduled: Next Monday (2025-11-10) on the recurring call.
• Participants: Karly, Steve, Mark.
• Goal: Develop 2026 marketing objectives aligned with Crazy Lenny's business goals.
• Key context Steve flagged: The business goes into "hibernation" January–March — minimal marketing activity. Things pick back up significantly in April. Strategy planning must account for this seasonal rhythm.

Action Items

Related

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