Crazy Lenny's E-Bikes — Retainer Expansion (2026-02-26)

Overview

During the ^[1], Mark reported a lunch with Steve (Crazy Lenny's owner) in which Steve expressed intent to increase his retainer and re-engage marketing efforts. The account had been at a reduced level, but Steve is ready to scale back up.

Key Signal

Steve referenced a specific week when temperatures hit 50°F and the business sold 17 bikes in a single week — a strong proof point that marketing spend directly drives sales volume for this seasonally sensitive business. Cold weather since then has dampened activity, but Steve's confidence in the ROI is intact.

Retainer Status

Steve is discussing returning to approximately a $5,000/month retainer (described as "five or close")
Previously operating at a reduced level
Mark characterized him as "good to go" and "definitely back"

Account Coverage

Primary: Mark Hope, Melissa Cusumano, Karly Oykhman
Mark is noted as heavily involved despite the account being listed under others

Next Steps

No immediate action items assigned in this meeting; situation is in a holding pattern pending Steve's formal commitment
Monitor for retainer increase confirmation and update account assignment spreadsheet accordingly

^[2]
^[3]