Marketing Sync — 2026-03-31
Client: [1]
Date: 2026-03-31
Source: Fathom Recording
Overview
A brief marketing sync with Steve (client) covering four main areas: signage redesign under new city ordinances, paused Google Ads campaigns, the stalled eFlow project, and April content in progress. The call ran short — Steve had a store full of customers — but all key items were touched.
Attendees:
- Steve Lindenau (Crazy Lenny's)
- Melissa Cusumano (Asymmetric)
- Karly Oykhman (Asymmetric)
- Avokerie Onorimuo (Asymmetric)
Key Decisions
- Earth Day promo declined. Steve doesn't believe customer interest in Earth Day is high enough to justify a campaign. No promo planned for April.
- Google Ads remain paused. Revenue is beginning to come in but Steve wants to wait for more stable cash flow before reactivating ad spend. Asymmetric will hold until he gives the green light.
- Website analytics review moved to email. Rather than presenting live, Karly will send Steve a written summary.
- eFlow project stays on hold. No progress until Steve meets with his Taiwan-based partner (~10 days out from call date).
Topics
Signage
New city ordinances cap the main sign at 80 sq ft, down from the existing sign at 145 sq ft. The current sign cannot remain as-is if it comes down.
Two vendors are preparing cost estimates and design drawings for two options:
1. New face for the existing box — a refresh of the current cabinet sign
2. New channel letters — individual illuminated letters mounted to the building
Steve noted that since the sign is viewed from the highway rather than up close, visual impact from a distance matters more than fine detail.
Branding note: The existing "Electric Bikes" signage includes a lightning bolt graphic that should be carried into the new design for consistency. Steve will search for the original graphic file. If it can't be located, Melissa will photograph the existing sign so the design team can replicate it.
Timeline: Signage options and drawings to be sent to Steve by the following week's meeting.
Google Ads
Campaigns remain paused. Steve described revenue as "sputtering" — starting to move but not yet stable enough to justify resuming ad spend. Asymmetric will wait for an explicit green light before reactivating.
eFlow Project
No progress since the last discussion. Steve's business partner, who is based in Taiwan, is visiting in approximately 10 days. The eFlow project will be discussed during that visit. Karly offered to join that meeting to walk through marketing strategy — Steve to coordinate scheduling.
April Content
Blogs and email draft for April are in progress. Karly expects to have drafts over to Steve and Evan by the following week at the latest. Some new blog posts were also published on the day of the call.
Website Analytics
Karly had planned to walk through a website analytics review live but deferred to email given Steve's time constraints. Summary to be sent via email.
Action Items
| Owner | Item | Due |
|---|---|---|
| Melissa | Get signage estimates and drawings from two vendors | By next weekly meeting |
| Melissa | Send signage options to Steve for review | By next weekly meeting |
| Steve | Search for the "Electric Bikes" lightning bolt graphic file | ASAP |
| Melissa | If graphic not found: photograph existing sign for design team | After Steve confirms |
| Karly | Email website analytics summary to Steve | ASAP |
| Karly | Send April blog and email drafts to Steve and Evan for review | By next week at latest |
| Steve | Provide green light to reactivate Google Ads when ready | When revenue stabilizes |
| Steve | Schedule eFlow meeting with Taiwan partner and invite Karly | ~10 days from 2026-03-31 |
Notable Transcript Excerpts
Steve: "We're just getting some revenue going now. It's sputtering, but we're getting there. So, not yet."
(On reactivating Google Ads)Steve: "I'm not sure many people do [think about Earth Day], and I'm not being a curmudgeon, but I don't think many people think about it."
(On the Earth Day promo proposal)Steve: "The guy who I'm partnered with, who lives in Taiwan, is coming in like 10 days and we're going to talk about that then."
(On eFlow project status)Steve: "Sorry. We got a store full of people and I'm wanting it back out there."
(Closing — a positive signal on foot traffic)
Related
- [2]