Bike Video — Scope & Shoot Sync
Date: November (pre-shoot sync, ingested 2026-04-05)
Attendees: Karly Oykhman (Asymmetric), Dan LaCloche (videographer, external)
Client: [1]
Overview
Karly and Dan aligned on a revised scope and price for Crazy Lenny's e-bike promotional video. The original quote was based on a misunderstanding — a simple in-store "glamour shot" — but the client's inspiration video and his comment about shooting "before the leaves turn" made clear the project required an outdoor location shoot. The call resolved scope, format, logistics, and pricing, with final client approval pending a Monday call with Steve.
Key Decisions
| Topic | Decision |
|---|---|
| Price | Increased from $2,500 → $3,000 to cover outdoor shoot complexity and drone work |
| Location | Single park with water and bridge; guerrilla-style (no permits needed) |
| Shoot date | November 11, 9:00 AM arrival, shooting from ~9:30–10:00 AM |
| Duration | 2–3.5 hours depending on conditions and retakes |
| Primary deliverable | 1–2 min silent loop for in-store display; feature call-outs via bold on-screen text |
| Secondary deliverable | Same video with scripted voiceover added, for potential web/ad use |
| Voiceover approach | Separate web version only — in-store version stays silent for noisy retail environment |
Scope Change Rationale
The initial $2,500 quote assumed an in-store shoot with close-up product shots. The actual scope — confirmed by the client's inspiration video and seasonal timing comment — requires:
- Outdoor park location
- Drone shots
- Two cyclists on-site
- Half-day shoot window
The $500 increase reflects this added complexity. Karly acknowledged the misquote originated on Asymmetric's side (quote was issued before the inspiration video was reviewed).
Video Format Details
In-Store Version (Primary)
- Length: 1–2 minutes (closer to 1 min preferred)
- Audio: Silent
- Text: Bold on-screen call-outs for bike features
- Use: Looping display in Crazy Lenny's store
Web/Ad Version (Secondary)
- Base: Same edit as in-store version
- Addition: Scripted voiceover recorded by Steve
- Use: Online ads, potential future campaigns
Shoot Logistics — November 11
- Location: Local park (water, bridge, visual variety; no permit required)
- Call time: 9:00 AM — scout and prep
- Shoot start: ~9:30–10:00 AM
- Estimated wrap: 11:00 AM – 12:30 PM (2–3.5 hrs)
- From Crazy Lenny's: Steve (owner) + two cyclists; bikes transported in store van
- From Asymmetric: Mark Hope (pending availability confirmation — Karly cannot attend in person)
- Videographer: Dan LaCloche (solo if Mark unavailable)
Action Items
- [ ] Karly — Clean up storyboard and review with Steve on Monday call; get approval on $3,000 price and revised scope
- [ ] Karly — Confirm Mark Hope's availability for Nov 11 shoot
- [ ] Karly — Email Dan final decisions + Steve's approval by Monday afternoon
- [ ] Dan — Await Karly's Monday confirmation before locking Nov 11 in as active
Related
- [2]