Google Ads Account Review — Crazy Lenny's

Overview

Ben San Fratello began an initial review of the Crazy Lenny's Google Ads account during a check-in with Mark Hope on 2026-04-05. The session focused on establishing a repeatable process for AI-assisted campaign analysis using ChatGPT, with Crazy Lenny's identified as the next account to run through that workflow.

No deep-dive findings were documented in this session — the Crazy Lenny's review was in early stages, with Ben having spent time in the account prior to the call. The bulk of the session was a live walkthrough using ^[1] as the demonstration account.

Context

Ben noted he had already spent time inside the Crazy Lenny's Google Ads account, with a focus on paid search campaigns. This followed prior work on the analytics side. The account was flagged as the next candidate for the ChatGPT-assisted analysis process Mark demonstrated during this call.

Recommended Analysis Process

Based on the process Mark demonstrated using Citrus America's account, the following steps apply to the Crazy Lenny's review:

1. Filter active campaigns — In Google Ads, set Campaign Status to "All Enabled" and date range to last 30 days
2. Download campaign report — Export as Excel (ChatGPT performs better with .xlsx than CSV)
3. Upload to ChatGPT — Create a project in the Asymmetric Marketing team account named for the client; upload the file and ask for a full campaign analysis
4. Pull supporting reports as needed — Search term report and keyword report for underperforming campaigns add diagnostic depth
5. Review AI output — Look for issues with bid strategy, budget allocation, keyword selection, negative keyword gaps, and landing page mismatch
6. Escalate significant findings — Flag anything glaringly wrong (e.g., budget waste, zero conversions) to the account manager immediately

See ^[2] for the generalized workflow.

Action Items

• [ ] Review Crazy Lenny's Google Ads account using ChatGPT — download campaign data, upload to a new ChatGPT project, and generate recommendations (@Ben San Fratello)

Related

• ^[3]
• ^[4] (demonstration account from this session)
• ^[5]
• ^[6]
• ^[7]