SEO & Google Ads Setup Tasks — 2025-11-24

Discussed during ^[1]. These tasks relate to the Old World brand under ^[2].

Overview

Several urgent marketing infrastructure tasks were identified for Old World. The site currently has a Domain Rating of 0, and Google Ads cannot launch until a Google Merchant Center account and shopping feed are in place. Inventory and production planning also need active follow-up to prevent stockouts.

Domain Rating (SEO)

• Current status: Old World's domain rating is 0 — no DR service has been started yet.
• Doodla Farms (the parent brand) is at DR 33 and has already had the service running; Old World needs to be initiated separately.
• Client has already approved the DR service.

Action: Karly to initiate the DR/SEO service for Old World. (@Karly Oykhman)

Google Merchant Center & Shopping Feed

• Google Ads for Old World are blocked until a Google Merchant Center account and product shopping feed exist.
• Estimated setup time: 3–4 hours of work.
• Open question: Mark will investigate whether the Old World feed can be added to the existing Doodla Farms Merchant Center account (since Old World is a brand under the same company), rather than creating a separate account. Product-level campaign targeting should prevent Doodla Farms branding from appearing in Old World ads.

Actions:
- Karly to create Salesforce tasks for the GMC setup and shopping feed build. (@Karly Oykhman)
- Mark to complete the Google Merchant Center setup and shopping feed creation. (@Mark Hope)

Inventory & Production Planning

• Old World is preparing for a new production run with updated bag/label designs.
• Proactive planning is critical — running out of inventory before the next run is a real risk.
• Jason (client-side) needs to prepare current inventory for shipping.

Actions:
- Karly to call Lucy to get a timeline on new bag designs and the next production run. (@Karly Oykhman)
- Karly to follow up with Jason to confirm current inventory is ready to ship. (@Karly Oykhman)

Old World Email Address Setup

• An Old World-specific email address still needs to be configured.
• Target deadline: December 4.

Action: Karly to follow up with Lucy on email address setup. (@Karly Oykhman)

Related

• ^[3]
• ^[4]