Landing Page Priority — Google Ads Traffic
Overview
During the [1], the Doodla landing page build was elevated from Low to Normal priority. The task had been deprioritized for several months (noted as active since at least November), but the team acknowledged that Google Ads traffic is currently being directed to a low-quality page, making this a meaningful gap in campaign performance.
Context
Doodla runs Google Ads and the current destination page is inadequate for converting paid traffic. The landing page task had been sitting at low priority and repeatedly deferred. Melissa flagged that having a task live for over a year without action warranted a priority bump.
"If you've had this live since November and we haven't done it, I feel like that needs to be no longer low. Let's do normal." — Melissa Cusumano
Decision
| Field | Detail |
|---|---|
| Previous Priority | Low |
| New Priority | Normal |
| Rationale | Paid Google Ads traffic is landing on a suboptimal page; delay has performance implications |
Action Items
- Karly Oykhman — Check in with the Doodla client on the landing page task by Friday, March 13, 2026
- Team — Begin scoping and building landing pages appropriate for Google Ads conversion
Notes
- Doodla blogs are generally posted without client review (client does not actively monitor or request them), so the landing page work is the higher-leverage deliverable for this client
- A separate Doodla task — fixing the donation plugin — was also noted as pending; see related sprint tasks for that item
Related
- [2]
- [3]