Amazon FBA Capacity Crisis — Resolution Plan
Overview
In December 2025, Doodla Farms hit an Amazon FBA storage capacity limit of 1,900 cubic feet, blocking inbound shipments of fast-moving SKUs and creating stockout risk heading into a critical sales period. This article documents the problem, the resolution plan agreed upon during the [1], and the outstanding action items.
Problem
- Amazon imposed a 1,900 cu ft FBA capacity limit for December
- The limit is preventing shipment of high-velocity SKUs (specifically flagged: yellow popcorn)
- Stockouts on fast-moving items risk lost sales and potential ranking degradation on Amazon
- A Dec 15 carrier pickup was incorrectly scheduled for 2 pallets instead of the correct 5 pallets, compounding the logistics problem
Resolution Plan
Immediate Actions (December)
| Action | Owner | Status |
|---|---|---|
| Route critical, low-stock SKUs through Amazon Warehousing & Distribution (AWD) instead of FBA | Karly | Pending |
| Open Amazon support case to request a capacity limit increase | Gilbert (coordinated by Karly) | Pending |
| Cancel the incorrect cornmeal shipment and request a refund | Karly | Pending |
| Contact carrier Exla (via Jason) to confirm correct Dec 15 pickup for 5 pallets | Karly / Jason | Pending |
| Set Amazon coupons on high-inventory SKUs to accelerate sell-through and free capacity | Karly / Gilbert | Pending |
Long-Term Plan (January)
- FBA capacity limit is expected to increase to 3,000 cu ft in early January
- Storage costs also drop in January, making it the preferred window to ship non-critical inventory into FBA
- Non-critical stock should be held and shipped in early January to take advantage of both the higher limit and lower costs
Decision Logic
"Use AWD for critical, low-stock items now. Ship non-critical stock in early January when capacity increases to 3,000 cu ft and costs drop."
— Resolution agreed in Q1 OKR review, attributed to Mark Hope / Karly Oykhman discussion
The two-track approach separates inventory by urgency:
- AWD = bypass FBA limits for items at stockout risk; slower to fulfill but available now
- FBA (January) = standard fulfillment for non-urgent stock, timed to favorable capacity and cost conditions
Related Context
- Doodla Farms' Q1 2026 OKR targets 10% monthly Amazon growth — stockouts directly threaten this KR
- Gilbert manages the Amazon Seller Central account and is the point of contact for support cases
- This issue surfaced during the broader [1] as an urgent operational item separate from the OKR discussion
Action Items
- [ ] Split Doodla Farms FBA shipment: route AWD for low-stock critical SKUs, schedule FBA for January — @Karly Oykhman
- [ ] Coordinate with Gilbert to open Amazon support case re: yellow popcorn FBA capacity increase — @Karly Oykhman
- [ ] Cancel incorrect cornmeal shipment; request refund — @Karly Oykhman
- [ ] Have Jason call Exla to confirm correct Dec 15 pickup (5 pallets, not 2) — @Karly Oykhman
- [ ] Work with Gilbert to apply Amazon coupons on high-inventory SKUs — @Karly Oykhman
Related Articles
- [2]
- [3]