Website Review & 2026 Strategy Meeting — 2025-12-08

Client: ^[1]
Attendees: Sam (Flynn Audio), Karly Oykhman (Asymmetric)
Meeting type: Recurring strategy / website review

Overview

Sam and Karly reviewed several active website issues — a missing WooCommerce Add-to-Cart button, Bookly booking UX problems, a low-quality YouTube retargeting ad, and GoHighLevel form submission gaps — then pivoted to 2026 planning. Key strategic themes: rapid-deployment email sale templates as a cash-flow contingency, classic car audio as a high-ticket growth focus, and a Google Ads budget audit.

Key Decisions

• Bookly deposit add-on: Karly will investigate whether Bookly supports a multi-select add-on for a "Special Order Parts" fee ($300–$400). If not feasible, Sam will duplicate the three existing service tiers with the fee baked in, resulting in six total options.
• WooCommerce Install option: Sam prefers the Install/DIY selection to live at checkout rather than on individual product pages. Karly to restore prior behavior.
• MAP-compliant email sales: Percentage-off framing (e.g., "50% off") without stating a specific dollar price is likely MAP-compliant. Sam will confirm with his vendors. Karly's team will build 2–3 reusable templates.
• Classic car audio page: A dedicated website page for classic car audio services will be created as part of the 2026 marketing push.
• YouTube retargeting ad: Keep retargeting active; fix the creative (phone-optimized image was squished by YouTube's layout engine).

Action Items

Karly / Asymmetric

• [ ] Investigate Bookly add-on for Special Order Parts deposit; if not feasible, create 3 "Deposit + Special Order" service duplicates
• [ ] Remove redundant Bookly "Category" selector and Facebook login option
• [ ] Fix WooCommerce product pages: restore "Add to Cart" visible on page load; move Install/DIY option back to checkout
• [ ] Investigate payment gateway error on WooCommerce; report back to Sam
• [ ] Draft 2–3 rapid-deployment email sale templates (MAP-compliant, percentage-off framing); send to Sam for review
• [ ] Fix YouTube retargeting ad: optimize image dimensions for YouTube layout; coordinate with ads team
• [ ] Test GoHighLevel form required-field bypass (space character workaround); implement fix; report to Sam
• [ ] Follow up with Nov 26 and Dec 6 Dash Cam leads (both came through Google Ads)
• [ ] Review Google Ads budget allocation and "limited by budget" discrepancy; prepare deep-dive for next call
• [ ] Run Gravity Forms submission volume reports by month; send to Sam
• [ ] Perform competitor analysis on Tint World (Verona franchise)
• [ ] Draft 2026 marketing plan: goals, strategy, tactics (classic car page, email templates, Google Ads audit)

Sam / Flynn Audio

• [ ] Verify MAP policy allows percentage-off framing without stating a specific price; advise Karly
• [ ] Provide product details and discount parameters for email sale templates
• [ ] Respond to December newsletter draft (move remote start to top; otherwise approved)

Topic Notes

Bookly Booking System

The booking page is used primarily as a directed link Sam sends to pre-qualified leads — not a public discovery tool. Current friction points:

• Category selector has only one option ("Deposit") and adds no value; remove it.
• Facebook login should be removed — customers don't use real names.
• Special Order Parts deposit: Sam needs a $300–$400 surcharge option for jobs requiring high-value special-order parts (e.g., a recent $900 part order). Preferred UX is a multi-select add-on at the service selection step. Fallback: duplicate service tiers.
• A previously noted 5-step flow appears to have silently dropped to 4 steps; Karly to investigate.
• Timezone was previously misconfigured (never set on the WordPress side), causing bookings to appear offset by 6–8 hours. Now resolved.

WooCommerce Shop Page

• The "Add to Cart" button is hidden on product page load until a variant option is selected. This is a regression — likely introduced during recent backend work. Karly to restore the button as always-visible.
• The Install/DIY option was moved from checkout to individual product pages at some point. Sam prefers checkout placement (avoids asking the question multiple times when a customer adds several items).

GoHighLevel Form Submissions

Two recent Dash Cam landing page submissions arrived with only name/email/phone filled — all other required fields blank. Likely cause: GoHighLevel allows a space character to satisfy required-field validation.

• Karly updated notification labels to explicitly state the source (e.g., "Flynn Audio Dash Cam Landing Page Form Submission") rather than the generic "LP."
• Both submissions appear to be legitimate leads (came via Google Ads); Karly to follow up directly.

YouTube Retargeting Ad

Derek noticed a Flynn Audio ad running on YouTube that looked unprofessional: a phone-optimized image was served at YouTube's widescreen dimensions, and the text overlay used unstyled plain formatting. Sam is comfortable with retargeting as a channel — the creative just needs to be fixed.

• Root cause: image asset uploaded at phone dimensions; YouTube stretched/squished it.
• Fix: ads team to produce a properly sized YouTube creative.

Google Ads Budget Discrepancy

Sam's Google Ads bills are inconsistent (~$526 most recently vs. an assumed ~$1,000/month budget), yet the account shows "limited by budget" warnings when Sam searches on a logged-in browser. This is contradictory.

• Karly to audit budget allocation across campaigns and reconcile billing vs. budget settings before the next call.

2026 Strategy

Business Context

2025 was slower than prior years. Booking lead time dropped from 2–3 weeks to roughly 1 week for most of the year (exception: October was unusually strong). A slow November put the business in the red. Sam's instinct when cash is tight: run a sale to move inventory and cover payroll.

Cash-Flow Contingency: Rapid Email Sales

Past ad-hoc Instagram sale posts generated no meaningful traction. The goal is a "red button" contingency: pre-built email templates that can be populated with specific products and discounts and sent within days, not weeks.

• MAP policy likely permits percentage-off framing (e.g., "50% off") without stating a specific price, since the baseline price isn't disclosed.
• Sam and Derek will decide actual discount depth (cost + margin, or at-cost) at the time of deployment.
• Karly's team to build 2–3 template variants.
• Spotify ads noted as a future channel worth exploring for local targeting; not a near-term priority.

2026 Growth Focus: Classic Car Audio

CarPlay upgrades remain the most profitable service but the market is structurally shrinking (newer vehicles can't accept aftermarket head units; older compatible vehicles are aging out). Classic car audio is identified as the primary growth lever:

• Ticket size: $5,000–$9,000 per project
• Target customer: 50+ years old, bought a restored classic as a turnkey purchase, needs a modern audio system added
• Competitive dynamic: Restoration shops handle interior and engine but typically don't touch audio — creating a natural referral opportunity
• Creative appeal: Derek prefers these projects; higher craftsmanship ceiling than standard installs
• Gap: No dedicated page on the Flynn Audio website currently markets this service

Planned action: Create a dedicated classic car audio service page as part of the 2026 site update.

Competitor Landscape

Karly to run a light competitor analysis on Tint World to assess ad strategy and positioning.

Related

• ^[2]
• ^[3]
• ^[4]
• ^[5]