Marketing Sync — Jan 15 2026

Client: ^[1]
Attendees: Sam Flynn (client), Karly Oykhman (Asymmetric), Avokerie Onorimuo (Asymmetric)
Source: Fathom Recording

Overview

Marketing sync covering two main areas: (1) drafting a Rockford Fosgate subwoofer clearance email promo, and (2) reviewing newly built service pages as part of a broader SEO and domain rating improvement strategy. Several website technical fixes were also discussed.

Key Decisions

• Email promo will focus on Rockford Fosgate subwoofer packages only (not Alpine), targeting 4–5 units (2 open-box, 3 new). Installed value ~$1,200–$1,500 with ~$500–$600 off.
• "Book a Service" CTA replaced with "Shop" across all service pages. Service pricing variability (e.g., Apple CarPlay ranges $700–$2,500) makes direct booking impractical without a prior conversation.
• Motorcycle services page postponed — no prior installs, low demand. Will revisit if volume materializes.
• MAP compliance must be confirmed before email goes out. Sam will contact distributor. If a direct percentage discount is allowed, Karly will build a direct-to-cart link with the discounted price. "Free installation" framing was rejected as it doesn't appeal to DIY buyers.
• "Add to cart to see price" workaround is not native to WooCommerce — not pursued.

Action Items

• [ ] Sam — Send Rockford Fosgate product specs and pricing to Karly
• [ ] Sam — Take showroom photos of Rockford subs in Flynn Audio-branded enclosures; send to Karly
• [ ] Sam — Contact distributor to clarify MAP rules on direct percentage discounts
• [ ] Sam — Send LED headlight before/after photos and marine audio photos to Karly
• [ ] Sam — Review all service pages via Google Doc links Karly will send; provide copy feedback
• [ ] Karly — Draft email copy in Google Doc and send to Sam by EOD Jan 16 (or Jan 19 at latest)
• [ ] Karly — Send Sam service page links + gallery page template + GBP review strategy + target keywords
• [ ] Karly — Update LED service page: change CTA to "Shop," add 3-year warranty to Professional Installation section, replace placeholder gallery images, add 4 LED SKUs to shop section (L2, L3, H2L bulbs, Canbus decoders)
• [ ] Karly — Update Marine service page: replace non-boat images, confirm shop section pulls boat-category products
• [ ] Karly — Email Sam to confirm MAP-compliant promo approach once distributor responds
• [ ] Karly — Create gallery page template for website
• [ ] Karly — Develop Google Business Profile review solicitation strategy

Topic Notes

Email Promo: Rockford Fosgate Subwoofer Packages

Goal is to clear existing inventory. Sam will provide specs and a photo of subs loaded into new Flynn Audio-branded enclosures (expected delivery same week or following Monday).

Discount structure — still TBD:
- Preferred: direct ~40% percentage discount
- Blocker: potential MAP violation with Rockford Fosgate vendor
- Rejected: "free installation" framing (doesn't resonate with DIY segment)
- Not viable: "add to cart to see price" (not native WooCommerce)

Once MAP is confirmed, Karly will build a direct-to-cart link at the discounted price. Email copy will go into a Google Doc for Sam's review.

Service Pages Review

New service pages are built and ready for review. All share the same template. A few FAQ answer fields are still being populated by the developer (expected within a day or two of the call).

LED Headlights Page
- Pricing: ~$300–$350/pair installed (L2 bulbs at $200/pair retail, L3 at $250/pair; ~0.8 hrs labor)
- Add-ons to surface on the page:
- Canbus decoders (~$50/pair) — prevents vehicle error codes on bulb-check systems
- Coding service (~$50) — disables bulb checks on Jeep/Dodge vehicles via software
- Shop section: add 4 SKUs — L2, L3, H2L bulbs, Canbus decoders
- Warranty: add "3-year warranty" language to the Professional Installation section
- Gallery: Sam will send LED before/after photos to replace current placeholders; Civic install image is fine to keep

Marine Audio Page
- Current placeholder images are not boat-related (one is a Cadillac interior). Replace with actual marine install photos.
- Shop section should pull from boat product category — confirmed it does.

Motorcycle Services Page
- Postponed. Sam has never completed a motorcycle install and has only had two inquiries that didn't convert. Page exists but will not be promoted.

All Pages
- CTA button changing from "Book a Service" → "Shop"
- Rationale: directs users to products; they can add to cart or initiate a booking from there. Avoids the problem of customers not knowing their price before committing to a booking.

SEO & Domain Rating Strategy

Higher domain rating (DR) reduces Google Ads cost-per-click (Google treats higher-DR sites as more relevant, requiring lower bids) and improves organic rankings. Multi-pronged approach:

Google Reviews note: Encouraging customers to include specific keywords (e.g., "stereo installation," "LED headlights") in their reviews directly benefits local SEO. Responding to reviews with keywords also helps. Sam's current rating is 4.8 (a 4-star review recently pulled it down from 4.9).

Website Technical Updates

• Crutchfield copy: Full sweep completed. All identified instances are being replaced. Expected done within a day of the call.
• Remote start pricing bug: Dropdown options are showing again, but selecting a variant does not update the displayed price on the product page (price does update correctly in cart). Fix in progress. Goal is to show updated price inline for better UX.

Context & Background

• Sam is going out of town the entire following week (Jan 20–24) plus the Monday after. Email review and service page feedback should happen before he leaves or asynchronously via Google Doc.
• Flynn Audio recently sold through all LED headlight inventory end-of-year; currently low on stock but restocking.
• Rockford Fosgate enclosures with Flynn Audio branding are expected to arrive imminently — Sam plans to photograph them in the showroom for email assets.
• Sam mentioned cash flow pressure heading into the new year, making the clearance email time-sensitive.