Project Launch — Week of April 7

Overview

The Vilas project is scheduled to launch Monday or Tuesday of the week of April 7. The launch represents a natural transition point to begin conversations about ongoing 2026 marketing work with the client.

This was noted during a mid-week internal check-in between Melissa Cusumano and Mark Hope, in the context of reviewing the agency's revenue pipeline and identifying near-term opportunities to offset declining monthly revenue.

Launch Details

Target launch window: Monday–Tuesday, week of April 7
Current status: Pre-launch; Melissa is tracking the timeline
Client contact: Vilas (client name as referenced internally)

2026 Marketing Opportunity

Mark and Melissa both flagged Vilas as a likely candidate for continued engagement beyond the current project scope. Per the conversation:

"As soon as that wraps up, we can start talking about 2026 with them. And I do think there will be continued work."

This makes the launch week a key moment to initiate a 2026 strategy conversation while momentum and goodwill are high.

Context

This opportunity was surfaced in the context of a broader revenue concern — monthly cash-in had declined from $131k (September) to $85k (November), a 1.5-year low. New and expanded client work, including Vilas 2026 marketing, was identified as part of the recovery path.

Action Items

[ ] Monitor Vilas launch — confirm go-live Monday or Tuesday of launch week (@Melissa Cusumano)
[ ] After launch, initiate 2026 marketing conversation with Vilas client (@Melissa Cusumano / @Mark Hope)

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