Marketing & Website Review — 2026-03-20
Overview
Check-in call with Katie Geiser (A New Dawn Therapy) and Sebastian Gant (Asymmetric). Melissa Cusumano was out of office but up to date. Topics covered: website build progress, HIPAA-compliant contact form strategy, careers page design, Jane App → Google Business Profile review sync issue, and future roadmap items (Book Club section, digital product sales).
Next meeting: Thursday, April 9 at 12:00 PM Central Time.
Attendees:
- Sebastian Gant (Asymmetric)
- Melissa Cusumano (Asymmetric — out of office)
- Katie Geiser (A New Dawn Therapy — client)
Key Decisions
| # | Decision | Detail |
|---|---|---|
| 1 | Use Gravity Forms for contact form | Replace current Google Form with Gravity Forms for SEO tracking and flexibility. Automate deletion of initial contact entries after client onboarding to manage HIPAA risk. Add a disclaimer advising against sharing sensitive health info in the message field. |
| 2 | Build a custom Careers page | Model on a Texas clinic reference site provided by Katie. Job descriptions link to PDFs; applications go to a Google Form. Keeps content on-site for SEO rather than redirecting to Indeed/LinkedIn. |
| 3 | Book Club as a standalone section | Separate from the main blog. Posts filterable by genre (Boundaries, Grief, Trauma, CPTSD, Parenting, Somatic Therapy, Substance Use/AODA, Self-Help, Workbooks). A single post can belong to multiple categories. Affiliate links included; not treated as a primary SEO driver. |
| 4 | Digital product sales scoped as future work | Selling downloadable workbooks/PDFs requires a separate scope of work covering payment and delivery integration. Noted for future planning. |
Action Items
Sebastian Gant
- [ ] Research keywords for "online therapy" and "rates/insurance" (e.g., "Blue Cross Blue Shield Therapy"); add to SEO doc
- [ ] Implement Gravity Forms contact form; swap out Google Form; add PHI disclaimer; investigate automated deletion on client sign-on
- [ ] Build Careers page modeled on TX clinic reference link; add SEO copy
- [ ] Investigate Jane App → Google Business Profile review sync issue; diagnose 404 error on preview link
- [ ] Add stock images across site; send to Katie for approval
- [ ] Add Katie's AI-generated headshot to Team page
- [ ] Publish Katie's 3 approved blog posts to site
- [ ] Create blog writing checklist; share with Katie; plan hands-on walkthrough on April 9 call
- [ ] Build Book Club section with genre filter (dropdown); support multi-category tagging per post
- [ ] Draft SEO-friendly FAQ questions; send to Katie for answers
Developer
- [ ] Add stock photos across site for Katie's review
- [ ] Add Katie's headshot to Team page
Katie Geiser
- [ ] Provide initial genre category list for Book Club section (draft started on call: Boundaries, CPTSD, Parenting, Grief, Somatic Therapy, Trauma, Substance Use/AODA, Self-Help, Workbooks)
Topic Notes
Website Build Progress
Developer has completed Specialties, Who We Treat, Approaches, and is halfway through About Us. All SEO-doc-checked pages are done to that point. Sebastian had keyword research completed but had not yet entered it into the shared doc — corrected before the call. Remaining keyword gaps: "online therapy" page and "rates/insurance" page.
Contact Form & HIPAA Compliance
Current Google Form creates a gray-area HIPAA risk: once a prospect becomes a client, their pre-intake contact data (name, email, phone, IP address) is technically PHI. The agreed approach:
- Switch to Gravity Forms (better SEO tracking, flexibility)
- Keep the form simple: name, phone/email, short message — no health-related fields
- Add a disclaimer note discouraging sensitive disclosures in the message box
- Investigate automating deletion of form entries upon client sign-on to avoid manual cleanup burden
See also: [1]
Careers Page
Katie shared a reference site (Texas therapy clinic) with a layout she liked:
- Intro copy about working at the practice
- Job listings with links to PDF job descriptions (Katie is working with a lawyer on these)
- "Apply" button linking to a Google Form
This approach keeps job content on the website (SEO benefit) while allowing Indeed/LinkedIn postings to run independently. Sebastian will have the developer build it out to match.
Jane App → Google Business Profile Review Sync
Katie's new EHR (Jane App) has a ratings/reviews feature that sends clients a review request via email or text. The integration requires a Google Business Profile Place ID, which Katie has correctly entered. However:
- Reviews are recorded as completed inside Jane App
- They are not appearing on the Google Business Profile
- Clicking "Preview" in Jane App returns a 404 error
Sebastian will investigate. Katie can also contact Jane App support if needed. The GBP is verified and active (Katie completed the video verification request previously).
Book Club Section
Katie's vision: a dedicated section (not a blog category) where she writes book summaries with therapeutic context and affiliate purchase links. Key design decisions:
- Separate from main blog — its own section/URL structure
- Genre filters (dropdown): Boundaries, CPTSD, Parenting, Grief, Somatic Therapy, Trauma, Substance Use/AODA, Self-Help, Workbooks
- Multi-category support — a book can appear under multiple genres
- SEO angle: target book title + "review" as keywords; not expected to compete with Amazon/Barnes & Noble but can surface for niche searches
- Affiliate links embedded in posts; Resources page can link to Book Club
Sebastian will create a separate blog checklist for Book Club posts in addition to the standard blog checklist.
Digital Products (Future Scope)
Katie flagged a longer-term goal: selling downloadable content (workbooks, PDFs) directly from the site. This would require:
- Payment integration
- Automated delivery (e.g., email with download link post-purchase)
- Likely a new menu item (e.g., "Resources" or "Downloads")
Agreed this is a separate future scope of work. Noted for roadmap planning.
FAQ Page
Sebastian will draft SEO-optimized questions (phrased for AI citation/featured snippet targeting) and add them to the shared doc. Katie will fill in the answers. Focus keywords: online therapy, rates & insurance.
Next Meeting
Date: Thursday, April 9, 2026
Time: 12:00 PM Central / 10:00 AM Pacific
Goal: Site should be in a near-launch state; review progress on all action items above; hands-on blog checklist walkthrough.