SEO Progress & Hosting Decision — 2026-04-05

Overview

Progress review call with Katie Geiser covering foundational SEO work across both A New Dawn Therapy and Shine Marketing websites. Key outcomes: hosting decision deferred to December, Shine contact form bug escalated to high priority, updated Shine agreement (adding Google Ads) to be sent, and cost estimates for ongoing SEO + Ads engagement requested.

Attendees:
- Melissa Cusumano (Asymmetric)
- Sebastian Gant (Asymmetric)
- Katie Geiser — client (A New Dawn Therapy / Shine Marketing)

Next meeting: Thursday, October 23rd at 1:00 PM Central

Key Decisions

• Hosting deferred. Katie cannot afford hosting for both sites at this time. She is considering hosting A New Dawn Therapy only, potentially starting in December when her current Bluehost plan renews. No commitment made.
• Shine agreement to be updated. The pending agreement for Shine will be sent without website hosting, but will include Google Ads management.
• Contact form on Shine is high priority. Forms are not reaching Katie's inbox; this is to be investigated and resolved urgently before other Shine work continues.
• Future meeting cadence. Starting next meeting, calls will be split: 30 minutes for A New Dawn, 30 minutes for Shine.

SEO & Conversion Tracking Progress

Keyword Research

• Keyword research completed for both A New Dawn Therapy and Shine Marketing.
• Google Keyword Planner used to assess search volume, competition, and estimated cost-per-click.
• Keyword data will serve as the foundation for both on-page SEO and Google Ads bidding strategy.

Conversion Tracking Setup

Conversion events configured for both sites:

Recommendation: Add click-to-call and click-to-email buttons to A New Dawn so those actions can be tracked in Google Analytics and Google Tag Manager.

Contact Page Hierarchy

• A New Dawn: Contact form should appear above the direct email address to prioritize trackable form fills. Email can remain visible but secondary.
• Shine: Katie prefers phone calls as primary contact method. Call-to-action prominence should be adjusted accordingly; form fill is secondary.

Website Hosting Discussion

• Cost: $300/month per site, billed quarterly ($900/quarter for both).
• Benefits discussed: Easier backend access, faster change turnaround, automatic plugin updates, proactive issue monitoring — all handled internally without going back and forth with Bluehost.
• Decision: No hosting for either site right now. Katie may revisit A New Dawn Therapy hosting in December, timed around her Bluehost renewal. Not a permanent no.
• Technical note: Migration would replace Bluehost; DNS would move to Asymmetric's WP environment. Domain registration stays with Katie.

Google Ads Verification

• Google Ads advertiser verification deadline: November 8th (flagged for Shine account).
• Process: log into Google Ads → Billing → Advertiser Verification → answer questions, possibly submit a document.
• Usually straightforward; occasionally requires support if Google's automated scan rejects a document.
• Team will monitor via admin access and flag if action is needed from Katie.

Contact Form Bug — Shine (High Priority)

• Contact form submissions on the Shine website are not arriving in Katie's inbox.
• A New Dawn form works correctly under the same Gmail Workspace setup.
• Katie has already attempted troubleshooting with Bluehost without resolution.
• Assigned to Sebastian Gant to investigate the WordPress/WPForms configuration and resolve.

EHR System — Jane

Katie is evaluating a new electronic health record system called Jane (J-A-A-N-E) with the following relevant features:
- Automated patient survey delivery
- Automated Google review request emails
- Built-in analytics dashboard
- Email list storage (potential future use for blog/newsletter distribution)

No action required from Asymmetric at this time; noted for context as email marketing and review generation strategy develops.

Action Items

Related

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