Marketing Meeting — 2025-11-05

Overview

Virtual check-in with Jeff Ryan and John Gradel (Overhead Door Madison) to review active PPC campaign status across Google Display, Meta, and Microsoft Ads, and to present and gain approval for a one-time $250 domain rating boost service. All action items assigned to Sebastian Gant. Next meeting scheduled in-person in Madison on November 19.

Attendees:
- Sebastian Gant, Melissa Cusumano, Chris Ostergaard, Paul Buniel (Asymmetric)
- Jeff Ryan, John Gradel (Overhead Door Madison)

Key Decisions

• DR Boost Approved: Jeff approved a one-time $250 fee to boost the site's Domain Rating from 15 to 30+ via a partner service. Service includes a 1-year guarantee to maintain DR at or above 30.
• Google Display — Residential Ads Proceed: All residential ad sizes are approved and will run. Repair and commercial ads remain disapproved pending appeal.
• Microsoft Ads — Installation Campaigns to Be Revisited: Installation ads flagged for high CPC and low CTR; new creative assets will be applied.
• Next Meeting In-Person: November 19 at 10:00 AM in Madison. Sebastian to reserve a room.

Campaign Status

Google Display Ads

• Approved: All residential ad sizes are live and will serve across a broad range of placements.
• Disapproved: Repair and commercial ad sets were rejected by Google's automated review system.
• Root cause: likely the "24/7 Anytime Repair" logo triggering an automated filter.
• Attempted workaround (smaller copy) also rejected.
• Action: Sebastian to submit a formal appeal.
• Leads from Display will populate in ^[1] as opportunities (call-in or quote request).

Meta (Facebook / Instagram) Ads

• Campaigns are live and delivering.
• Budget weighted toward residential, per prior meeting guidance.
• Creative mix includes:
• Compliance-focused ads (fire-rated, industrial authorities)
• Warehouse-focused ads
• Testimonial-based remarketing ads
• Traffic directed to residential and commercial landing pages (phone number correction confirmed — see below).

Microsoft Ads

• Budget was recently increased; campaigns are active.
• 8 conversions in the last two weeks: 7 phone calls, 1 form submission.
• Repair ads performing well (strong CTR).
• Installation ads underperforming: high cost-per-click, low CTR.
• Action: Sebastian to review copy, update assets with new creative graphics.
• Action: Add new Display-style assets to Microsoft Ads.

SEO & Content

Domain Rating Boost

• DR is a key Google ranking signal — described as the "engine" that powers all SEO content output (blogs, pages, etc.).
• Partner company will raise DR to 30+ within 30 days via backlinking and referring domain acquisition.
• A comparable client (senior living, Madison) was boosted from their baseline to DR 50 after paying for a DR 30 target.
• 1-year maintenance guarantee: if DR dips below 30, partner will correct it at no additional charge.
• Action: Sebastian to add Overhead Door Madison to the DR boost list and send details to Jeff and John.

Blog Content

• 5 blog posts previously sent for review.
• 5 additional posts ready to send shortly.
• Note: copy is keyword-optimized and may read as slightly stilted — this is intentional for SEO purposes.
• Action: Sebastian to send 5 new drafts. Jeff and John to review and comment.

Lead Management

GoHighLevel

• 19 new leads currently in the system (residential and commercial pipelines).
• Some proposals have been sent; statuses not fully updated.
• Action (Jeff / John): Update lead statuses in GHL to maintain accurate pipeline tracking as new PPC leads continue to arrive.

Landing Page Phone Number Correction

• A customer reported a wrong phone number on the PPC landing page.
• Chris Ostergaard corrected the number.
• Both residential and commercial landing pages confirmed showing the correct number.

Action Items

Next Meeting

Date: November 19, 2025 — 10:00 AM
Format: In-person, Madison (same location as last visit)
Notes: Sebastian traveling to Madison November 16–19. Room reservation pending.

Related

• ^[2]