Sprint Assignment — PaperTube (2025-12-26)

Decided during the ^[1]. PaperTube was assigned to Karly as lead account manager, chosen for her Salesforce knowledge and experience.

Assignment Summary

Field	Detail
Client	^[2]
Lead AM	Karly Oykhman
Dev Lead	Jeff (Shopify)
Support	Mark, Melissa
Timeline	Flexible (less urgent than Aviary AI)

Shopify site updates — The existing site is already built in Shopify; work involves adding CTAs and improving page content rather than building from scratch. Karly noted the site currently lacks CTAs.
Salesforce integration — Core reason Karly was selected as lead; she brings direct Salesforce experience to the engagement.
Landing pages — Creating and managing landing pages within Shopify as part of the digital marketing scope.

Karly Oykhman — Account manager and project lead; returns full-time January 7, which resolves initial workload concerns raised when the assignment was made.
Jeff — Primary developer for Shopify work. Noted he has not built a Shopify site from scratch, but the site is pre-existing so the work is modifications and page creation.
Mark Hope — Support; has the existing client relationship with the PaperTube contact.
Melissa Cusumano — Support; will be more directly involved with PaperTube than with Aviary AI.

PaperTube was assigned to Karly (rather than Sebastian) specifically because of her Salesforce background. Sebastian was simultaneously assigned ^[3], which has a more urgent timeline and HubSpot focus.
The client contact was described as relatively relaxed, allowing for a reasonable, less compressed schedule compared to Aviary AI.
Karly expressed initial concern about capacity given she was still part-time, but confirmed daycare starts January 7, enabling her full-time return.

Karly leads PaperTube; Sebastian leads Aviary AI — divided based on platform expertise (Salesforce vs. HubSpot).
Jeff handles Shopify development; team agreed Shopify page editing is accessible enough that others can assist if needed.
Mark retains the client relationship and will support alongside Melissa.

[ ] Melissa — Create Google Drive folder for PaperTube, add team members and agreements.
[ ] Melissa — Update ClickUp with PaperTube tasks.
[ ] Karly — Review PaperTube brief and scope of work ahead of kickoff.
[ ] Jeff — Familiarize with the existing Shopify site structure.