ABM Launch Blockers — 2026-02-25

Overview

The PaperTube ABM campaign is ready to launch but blocked by two unresolved issues identified during the 2026-02-25 check-in between Mark and Karly. Additionally, the email sending mechanism requires technical investigation before the campaign goes live. Resolution of all three items is required before the first send.

Source meeting: ^[1]

Blockers

1. List Hygiene Not Completed

The target contact list has not been cleaned prior to launch. The client (Parag) expressed concern about mass-sending from his domain, and list hygiene is required to protect domain reputation.

• Owner: Mark
• Action: Perform hygiene on the PaperTube ABM target list before enabling sends.

2. Missing Calendar Link in Email CTAs

Several emails in the sequence include a call-to-action to "schedule a meeting," but the client's calendar link was never inserted. These CTAs are currently non-functional.

• Owner: Karly → Mark
• Action: Karly to email Mark the correct calendar link; Mark to insert it into all relevant email templates.

Technical Investigation Required

The exact email sending mechanism is unclear. The campaign was originally designed for manual "click to send" by the sender, but the client requested full automation. It is not confirmed whether emails will route through Account Engagement, a custom Salesforce app, or another platform.

Mark needs to review the process notes and configuration files to determine:
- What platform/tool is sending the emails
- What domain the emails originate from
- Whether the sending domain is properly configured (separate from the client's primary domain)

"I need to figure out what the platform connection is and how it's coming out of there and who's doing what to whom." — Mark

Campaign Context

• Structure: 6-touch sequence per account (5 emails + 1 LinkedIn message) over 30 days
• Automation level: Full automation (client approved; no manual send step)
• Dates: Scheduled send dates need to be reset — some are in the past
• CRM: Salesforce with a custom ABM object ("ABM Emails") and campaign records

Action Items

• [ ] Karly — Email Mark the correct calendar link for Parag's "schedule a meeting" CTAs
• [ ] Mark — Investigate the email sending mechanism (platform, domain, configuration)
• [ ] Mark — Perform list hygiene on the PaperTube target list
• [ ] Mark — Reset scheduled send dates so the first send can go out immediately upon launch

Related

• ^[2]
• ^[1]