SBS (Seamless Building Systems)
Status
Active — Website rebuild in progress, targeting early April 2026 launch.
Overview
Seamless Building Systems (SBS) is a commercial roofing contractor based in Brookfield, Wisconsin, serving the greater Milwaukee area. Services include roof inspection, repair, maintenance, restoration, and installation (TPO, EPDM, asphalt shingles, modified bitumen). The company is pursuing roof restoration as a growth area.
Current engagement centers on a full website rebuild with SEO optimization, blog content, and Google Ads strategy (post-launch).
Key Contacts
| Name | Role | |
|---|---|---|
| Brandon Aman | Client lead / content owner | brandon@sbswi.com |
| Chris Sisinni | Client stakeholder | chris@sbswi.com |
| Melissa Cusumano | Asymmetric project lead | melissa.cusumano@asymmetric.pro |
| Sebastian Gant | Asymmetric account | sebastian.gant@asymmetric.pro |
Active Projects
Website Rebuild & Launch
- Goal: Replace outdated site that is not indexed by AI-driven search engines
- Target launch: Early April 2026 (April 6th meeting flagged as checkpoint)
- SEO focus: Increase Milwaukee keyword density throughout; Brookfield and Southeastern Wisconsin as secondary terms
- Post-launch: Google Ads strategy to be developed with Mark
Blog Content
- Several blog posts drafted and laid out in Miro; need to be built in CMS
- "Cost Comparison at a Glance" content pending from Brandon
- Previous SBS blog posts to be migrated to new site
Logo Refresh
- Bottom-left logo option selected for email signatures and digital use (clean, includes full "Seamless Building Systems" name)
- Separate "boxier" logo planned for branded apparel
Open Action Items
Brandon (client):
- [ ] Provide "Cost Comparison at a Glance" content for blog/graphic
- [ ] Write FAQ answer: "What happens after the inspection?" (plan creation → repair/restore/replace → maintenance program)
- [ ] Revise Roof Restoration page copy with focus on moisture detection as the qualifying factor (thermal drones, detection methods)
- [ ] Update "Certified Installers" section on About Us page (current: TPO, EPDM, Restoration; future: PVC)
Melissa (Asymmetric):
- [ ] Implement all approved copy edits across pages
- [ ] Build out blog posts in CMS
- [ ] Apply new logo to email signatures and other assets
- [ ] Confirm April 6th meeting as launch date approaches
Key Decisions Logged
| Decision | Detail | Source |
|---|---|---|
| Warranty language | SPS warranty is "provided"; manufacturer warranties are "available" (optional, at cost) | [1] |
| Warranty on repairs | Remove all warranty mentions from Roof Repair & Maintenance page — repairs are short-term fixes, not universally warrantied | [1] |
| Three-tab shingles | Remove from copy; phased out in the region | [1] |
| Shingle terminology | Consolidate "architectural" and "dimensional" (same product); designer/luxury shingles to be added later | [1] |
| Roof Restoration page | Revise to be less verbose; lead with moisture detection as the qualifying criterion; cross-link to Roof Repair page | [1] |
| FAQs | Move restoration FAQs from homepage to Roof Restoration page; homepage FAQ section removed | [1] |
| BBB logo | Remove from About Us — SBS is not a paying member | [1] |
| Logo selection | Bottom-left option chosen for digital/email use | [1] |
| Milwaukee keyword density | Increase "Milwaukee" references throughout site; prioritize over "Brookfield" for search targeting | [1] |
Related Docs
- [1] — Copy review & launch prep session (Apr 2026)
First Seen
2026-04-05 (earliest source document ingested)
Last Activity
2026-04-05