Texas Show Geotargeting Campaign

Overview

Trachte (referred to as "Tracte" in standup notes) is running a geotargeted ad campaign to promote their presence at a trade show in Texas. The campaign is being managed by Sebastian and uses Meta ads to drive booth traffic, tied to a custom promotional offer.

Campaign Details

Channel: Meta (Facebook/Instagram)
Targeting: Geotargeted to Texas, aligned with the show's location and dates
Goal: Drive attendees to the Trachte booth at the trade show

Promotion

Trachte is running a custom belt buckle giveaway as a booth incentive. Visitors who come to the booth and learn about Trachte's offerings receive an invite for a custom belt buckle. The Meta campaign is being used to promote this offer and drive awareness ahead of and during the show.

Status

As of the 2025-10-30 standup, Sebastian had completed the geotargeting setup for the show. No blockers were reported.

Team

Account Manager: Sebastian Gant

Action Items

(None outstanding as of 2025-10-30 — geotargeting work was reported as completed.)

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