GTM Tracking Setup — Google & Bing Ads Account Access Blocker
Overview
During the final team stand-up of 2025, Yashwant flagged that his Google Tag Manager (GTM) setup for [1] is blocked pending access to the client's Google Ads and Bing Ads accounts. Without these credentials, conversion tracking cannot be configured and the GTM implementation cannot proceed.
Blocker Details
- Blocked task: GTM tracking setup for the VCEDC website
- Dependency: Access to the client's existing Google Ads and Bing Ads accounts
- Assigned to: Yashwant Khare (SEO / tracking implementation)
- Access request owner: Melissa Cusumano
Mark noted that VCEDC likely already has a Google Analytics account and that the team should request all relevant logins — Google Analytics, Google Ads, and Bing Ads — in a single ask to avoid back-and-forth.
"We should ask for all the logins so that we can get into Google Analytics, for sure, which they already have an account. So we just need to ask them for any logins like that that they have."
— Mark Hope
Action Items
| Owner | Action | Status |
|---|---|---|
| Melissa Cusumano | Request Google Ads and Bing Ads logins from VCEDC client | Pending |
| Yashwant Khare | Proceed with GTM setup once account access is granted | Blocked |
Context
Yashwant is also handling backend SEO work for VCEDC in parallel. The GTM/tracking setup is a separate workstream that requires ad account access before any conversion or remarketing tags can be deployed.
Related
- [2]
- [3]
- [4]