New Team Structure & Workflow — Post-Restructure
Overview
Following the February 2026 staffing restructure (see [1]), Asymmetric reorganized around a leaner core team supported by AI automation. The model is designed to allow a small team to manage a larger client portfolio by automating strategy, reporting, and technical work that previously required dedicated headcount.
The restructure eliminated two roles (Ben, Account Coordinator; Melissa, Senior Account Manager) and redistributed responsibilities across four functions: strategy, execution, operations support, and AI platform development.
Team Roles
Karly — Strategy Lead
- Primary owner of client strategy across all accounts
- Uses AI-generated strategy documents, OKR reports, and channel analyses as inputs — reviews, edits, and approves before client delivery
- Leads client calls, particularly for Tier 1 accounts
- Responsible for hiring and onboarding the new Account Coordinator
- Covers Ben's former accounts (Reynolds, Exterior) during transition
Key shift: Karly's time is freed from document production and routine reporting; focus moves to judgment, client relationships, and strategic oversight.
Account Coordinator — New Hire (Pending)
- Primary point of contact for Tier 2 and Tier 3 clients
- Attends most client meetings; handles day-to-day account communication
- Works closely with Evoke on meeting prep, agendas, and recaps
- Target hire date: February 9 (per meeting context)
Note: Interviews were in progress as of 2026-02-16. Karly is leading the hiring process.
Sebastian — Execution & Task Management
- Manages task execution and team workflow in ClickUp
- Rides herd on deliverable completion across the team
- Works with Evoke on operational coordination
- Handles specific client accounts (e.g., website projects, Seamless)
Evoke — Operations Support
- Supports Sebastian directly
- Manages ClickUp hygiene: task creation, organization, status updates
- Owns meeting logistics: agendas, recaps, and prep materials
- Assists Account Coordinator with meeting preparation
Mark — AI Platform Development
- Oversees the AI automation platform and its ongoing development
- Builds and maintains the ~80 tools that power automated audits, strategy docs, OKRs, and channel reports
- Develops new automation capabilities (e.g., ABM factory, Salesforce/HubSpot integrations)
- Takes over Citrus and Scallon accounts from Melissa during transition
- Not a primary client-facing role day-to-day
Workflow Model
Monthly Automation Cadence
The AI platform runs on a scheduled cadence, producing outputs that feed directly into client work:
| Frequency | Output |
|---|---|
| Monthly | WordPress site audit (auto-fixes issues, reports results) |
| Monthly | Analytics audit |
| Quarterly | Strategy review (4-page doc: current state, gaps, Q1 priorities) |
| Quarterly | Channel strategy report (funnel gaps, fit scores, recommendations) |
| Quarterly | OKR report (specific, measurable objectives with baselines and targets) |
All outputs are posted to Slack and stored in the client's Google Drive under a dated subfolder within the strategy agent folder.
Strategy Review Flow
- AI platform generates strategy doc, OKR report, and channel report for each client
- Karly reviews outputs, applies client context, edits as needed
- Revised strategy is shared with client (optionally converted to a slide deck via Gemini)
- OKRs are converted to ClickUp tasks for Sebastian to manage execution
Technical Issue Resolution
When a new site issue is identified (e.g., robots.txt blocking Google bots, duplicate sitemaps), Mark writes a script to fix it and runs it across all client sites. This ensures consistency and prevents recurrence. See [2] for detail.
ABM Workflow
The ABM factory automates prospecting for B2B clients: identifies target companies, finds contacts, generates contextually personalized outreach, and queues emails in Salesforce or HubSpot. Tier 1 prospects receive manual attention; Tier 2/3 are handled automatically. See [3].
Account Coverage (Post-Restructure)
| Account | Previous Owner | New Owner |
|---|---|---|
| Scallon | Melissa | Mark |
| Citrus | Melissa | Mark |
| Didion | Melissa | TBD (transition required) |
| Reynolds | Ben | Karly (interim) |
| Exterior | Ben | Karly (interim) |
| Seamless | Melissa | Sebastian (partial) |
Melissa's accounts require a formal handoff regardless of whether she accepts the severance or contractor option. Ben's accounts are considered low-complexity and can be absorbed quickly.
Meeting Cadence
A new internal meeting cadence was being finalized as of 2026-02-16. Karly, Mark, and Sebastian planned to align on the structure by end of week (Feb 16). Key elements expected to include:
- Regular internal sync (Karly + Sebastian + Account Coordinator)
- Monthly or bi-monthly strategy review calls per client tier
- EOW check-in between Mark and Sebastian on task execution
Related
- [1]
- [4]
- [2]
- [3]
- [5]