Pomelli — Google Labs Campaign Image Generator
Pomelli is a free AI image generation tool from Google Labs designed for producing quick campaign visuals. It is useful for fast social media posts when turnaround speed matters more than polish, but is not a replacement for design-team work on paid advertising.
How It Works
- Set up Brand DNA — Upload your brand's colors, logos, and reference images. This profile trains Pomelli on your visual identity so generated assets stay on-brand.
- Create a Campaign — Name the campaign, select products or themes, and choose target aspect ratios (square, feed, vertical, etc.).
- Generate Ideas — Click "Generate Ideas" and Pomelli produces a set of ready-to-use campaign images.
- Iterate — Within a campaign you can continue adding creative prompts; Pomelli keeps generating variations. Headers, descriptions, and calls to action can all be adjusted after generation.
Key Limitation: One Brand Profile Per Account
Each Google account can hold only one Pomelli brand profile. For agencies managing multiple clients this is a constraint.
Workaround: Use separate Google accounts (e.g., mark.hope+clientname@gmail.com aliases, or dedicated team accounts) to create one profile per brand. Because Pomelli is free, spinning up additional accounts has no cost.
Recommended Use Cases
| Use Case | Fit |
|---|---|
| Quick organic social posts | ✅ Good fit — fast, low-stakes |
| Internal mockups / concept proofs | ✅ Good fit |
| Paid ad creative (LinkedIn, Google) | ❌ Use design team — higher quality needed when budget is behind it |
"If we're going to pay for ads, I think the design team should do it just because we're putting more money behind it." — Karly Oykhman
Context at Asymmetric
Introduced by Mark Hope during the [1]. Suggested as a supplemental tool alongside the design team, not a replacement. The team agreed it is best suited for organic social content where speed outweighs perfection.
Related
- [2]
- [3]
- [4]