Lanatura Product Expansion — 50+ New Products

Overview

Lanatura is preparing a significant product line expansion, growing from its initial offerings to 50+ SKUs. The expansion is driven by the supplier/importer's decision to scale up based on early sales success. As of the October 2025 ad review call, the expansion is in the packaging and planning phase, with new Amazon listings to follow.

This represents a major growth opportunity for the agency's e-commerce practice, with the goal of replicating the operational playbook developed for ^[1].

Product Categories in Expansion

The new Lanatura lineup is expected to include:

• Superfood / Functional Coffee — coffee with added health benefits
• Flavored Coffee — multiple flavor variants
• Original Coffee Line — the existing SKUs that established initial traction

The full catalog is targeting approximately 50 distinct products across these categories.

Current Status

Strategic Context

"It's going to be big because this guy, so what happened is the guy that I was importing this from decided that based on the success that I've had that he wants to do this on a big way. So they're now working on, I don't know, 50 different products."
— Mark Hope, October 2025 ad review call

The expansion was explicitly framed as an opportunity to apply the same Amazon advertising and inventory management systems used for Doodla Farms to a new e-commerce client. Gilbert noted interest in duplicating the full Doodla operational stack (Seller Central, Helium 10, Sellerieze, bid management) for Lanatura.

Action Items

• [ ] Begin creating additional Amazon listings for Lanatura once packaging is finalized
• [ ] Monitor packaging development timeline with supplier
• [ ] Apply Doodla Farms Amazon playbook (bid strategy, inventory targets, ROAS tracking) to Lanatura at launch

Related

• ^[1] — operational model to replicate
• ^[2]
• ^[3]