Agility Recovery: Six Pillars of the Agility Way
Overview
The Six Pillars of the Agility Way are the core behavioral principles that underpin Agility Recovery's sales culture and company identity. They function as the foundational "engine" driving the B2B sales process — not a sequential checklist, but a set of ongoing behaviors a salesperson must embody throughout every stage of a deal.
The Pillars are a key visual and conceptual anchor in the [1] new hire training curriculum, developed in partnership with [2].
The Pillars
The six pillars are drawn from slide 4 of Agility Recovery's source PowerPoint. Each pillar carries a short name and an associated catchphrase used as a memory aid for learners.
Note: The specific pillar names and catchphrases are sourced from Gus Donelson's internal training materials ("The Agility Way" deck shared during the 2025-10-17 review call). Isalia should confirm final names against that document before publishing the e-learning module.
The pillars are intended to be:
- Standalone — learnable and referenceable independent of any single sales step
- Pervasive — applicable at every stage of the sales process, not just one moment
- Behavioral — describing how a salesperson acts, not what they sell
Relationship to the B2B Sales Process
The Pillars are visually and conceptually linked to Agility's 8-step B2B Sales Process (from slide 9 of the source PowerPoint). The approved visual concept represents this relationship as a gear system:
- The Six Pillars form the central gear — the driving force
- The eight sales process steps form outer gears — driven by the pillars
- Together they suggest that the pillars are what make the process move; without them, the steps stall
This gear metaphor (watch-like or bicycle-chain-like interlocking) was approved by Gus Donelson during the October 17 review call.
See also: [3]
Visual Design Decisions
| Element | Decision |
|---|---|
| Shape | Change from "tombstone" shape to cylinder (architectural pillar form) |
| Style | 3D-ish cylinder pillars, similar to Gus's reference draft |
| Content | Pillar name + one catchphrase per pillar; less is more |
| Colors | Official brand palette: dark blue, medium blue, orange, grays |
| Font | Continue with Raleway; Helvetica (new official font) is not a priority for this project |
| Approval status | ✅ Approved with revisions (2025-10-17 call) |
The design team should reference the three visual slides Gus emailed to Isalia following the October 17 call, which include his cylinder-based draft and the brand color reference.
Usage in the Curriculum
The Six Pillars visual appears in the Agility Sales Story course (Module 6) and is referenced throughout the sales training sequence. It is introduced as a standalone reference graphic — learners encounter the full teaching in the e-learning content, and the visual serves as a quick-reference tool afterward.
The Pillars also provide the conceptual framing for the LEARN objection-handling framework, which Gus describes as "standalone" but always operating in the background of the sales process.
Relevant courses:
- [4]
- Agility Sales Story (Module 6)
- B2B Sales Process module
Source & Contacts
- Client contact: Gus Donelson (gus.donelson@agilityrecovery.com)
- Asymmetric lead: Isalia Ramirez (isalia.ramirez@asymmetric.pro)
- Source material: "The Agility Way" training deck (shared by Gus; contains placeholder images)
- Meeting reference: [5]