Citrus America 15-Year Anniversary Logo & Badge

Overview

The Citrus America "15 Years" anniversary logo was approved and debuted in the January newsletter. A follow-on design task was greenlit during the ^[1] to expand the base logo into a more versatile badge suitable for email signatures and trade show printed materials.

Current Status

• Base logo: Approved and live (used in January newsletter)
• Badge expansion: In progress — pending tagline copy from Miriam Framson

Design Direction

The expanded badge should build on the approved top-left logo variant and incorporate:

The design should remain legible at small sizes (email signature) while also working at larger print scales (trade show signage and booth materials). A stacked layout variation may be needed to accommodate both use cases.

Visual Reference

Miriam shared a reference image (Dutch-language trade show badge) showing a competitor's approach: a floating sign in the booth that appears naturally in attendee photos. The CAI badge should be similarly self-contained and "scannable at a glance."

Brand Integration

• Primary: Citrus America brand colors and typography
• The badge should feel like a standalone credential, not a full ad unit
• Keep it simple — the logo, tagline, and URL are sufficient

Intended Uses

1. Email signatures — appended to all CAI staff email signatures
2. Trade show printed materials — booth signage, table cards, sponsor placements (e.g., NGA 2026, WGA cocktail event)
3. Digital social assets — potential use as a watermark or corner badge on social posts

Action Items

Related

• ^[2]
• ^[3]
• ^[4]