SBS Logo Selection & Brand Assets
Decision
During the April 2026 website copy review call, SBS selected the bottom-left logo option as their primary logo for email signatures and general brand use.
Rationale: The selected logo is clean and displays the full company name — "Seamless Building Systems" — making it appropriate for professional communications contexts where brand recognition and legibility matter.
Logo Variants
| Variant | Use Case | Status |
|---|---|---|
| Bottom-left option | Email signatures, website, primary brand assets | ✅ Selected |
| "Boxier" logo | Clothing / merchandise | 🔜 Planned (separate design) |
Implementation Tasks
Following the logo selection, the following asset updates were assigned:
- Melissa (Asymmetric): Add the new logo to email signatures and other applicable brand assets
- Developer: Apply updated logo to the SBS website as part of the broader pre-launch build-out
Context
This decision was made in the context of finalizing brand assets ahead of SBS's early April website launch. The logo had been shared by Brandon (SBS) prior to the call; Melissa confirmed it had not yet been applied to any assets at the time of the meeting.
A separate, more compact "boxier" logo design is planned for use on company clothing and merchandise — this is a distinct asset from the primary logo and was not finalized during this session.
Related
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- [2]
- [3]