Shine Brand Guidelines
A one-page brand guide for Shine Construction Cleaning, capturing logo assets, color specifications, and usage standards to ensure consistency across all marketing materials.
Status
In Progress — Melissa is building the one-pager. Logo assets were collected during the [1].
Logo
- Source file: PDF provided by Katie Geiser during the November 7 call
- Format confirmed: Vector-based (PDF opened successfully in Illustrator with outlined paths; colors are extractable)
- Additional formats requested: SVG and PNG also sent for reference
- Notes: The PDF is the primary working file. The SVG exported from Canva did not extract cleanly; the PDF is preferred for the one-pager build.
Logo Usage
- Use the vector PDF as the source for all print and digital applications
- Do not stretch or recolor outside of approved palette
- Maintain clear space around the mark consistent with the one-pager spec once finalized
Colors
Color codes were not explicitly confirmed in this meeting for Shine. Katie provided the PDF logo file, from which Melissa will extract exact hex values using Illustrator.
| Role | Hex | Notes |
|---|---|---|
| Primary (TBD) | — | To be extracted from PDF logo in Illustrator |
| Secondary (TBD) | — | To be extracted from PDF logo in Illustrator |
Update this table once Melissa extracts values from the vector file.
Note: Shine's yellow is visually similar to A New Dawn's #EFC yellow — confirm extracted values to distinguish the two brands clearly. See [2] for comparison.
Typography
- Primary font: Not yet confirmed — to be identified from the Shine website or logo file
- Action: Melissa to identify font in use on the Shine site and document here
Deliverable
- Format: One-page brand guidelines document (PDF)
- Owner: Melissa Cusumano
- Deadline: Not formally set; to be completed before Shine Google Ads campaigns launch
Related
- [3]
- [4]
- [2]
- [5]