BluePoint Social Media Account Cleanup

Overview

During the Q1 2026 strategy review, it was discovered that BluePoint ATM's website footer linked to old, inactive Facebook and Instagram accounts rather than the new active accounts being managed by Asymmetric. This created brand confusion — searching "BluePoint ATM" on Facebook surfaced the dormant page with its last post from 2020. The call produced a clear remediation plan covering account deletion, footer link updates, and X (Twitter) credential handoff.

Problem

BluePoint had two generations of social media accounts:

• Old accounts — original Facebook and Instagram pages, inactive for years, still linked in the website footer
• New accounts — created by Asymmetric after they were unable to gain access to the originals; actively receiving posts via Go High Level

Because the footer pointed to the old accounts, any visitor clicking a social icon landed on a stale, unbranded presence. The new active accounts were effectively invisible from the website.

Additionally, X (Twitter) was listed as a social icon on the site but Asymmetric had never received login credentials and Go High Level's support for X posting was unconfirmed.

Resolution Plan

1. Update Website Footer Links

Asymmetric (Karly) to update the footer social icons to point to the correct, active accounts:
- New Instagram account (actively receiving posts)
- New Facebook page (actively receiving posts)
- X account (pending credential handoff and platform support confirmation)

This is a simple change and was flagged as high priority.

2. Delete Old Facebook and Instagram Accounts

Wade to delete the old inactive accounts once he can access them. Before deletion:
- Download any archived assets or images that may be reusable
- Confirm these are the old accounts, not the new active ones

Merging old and new accounts was discussed and ruled out — Meta does not support account merging in practice.

3. X (Twitter) Credential Handoff

• Wade to send X login credentials to Karly
• Karly to confirm whether Go High Level supports X posting
• If Go High Level does not support X, an alternative scheduling tool (e.g., HubSpot) may be needed

Active Platforms (Post-Cleanup)

Action Items

• [ ] Update website footer links to new FB/IG accounts — Karly
• [ ] Delete old Facebook and Instagram accounts (download assets first) — Wade
• [ ] Send X credentials to Karly — Wade
• [ ] Confirm Go High Level supports X posting — Karly

Related

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