Citrus America — Newsletter Strategy & Guidelines

Guidelines and decisions governing the Citrus America newsletter, drawn from the November 2025 monthly call. These conventions apply to layout, imagery, distribution timing, and content framing.

Layout

• "In the News" section should appear immediately after the introduction — not buried further down.
• Product highlight images must have transparent backgrounds (e.g., the FSB product image flagged in November 2025 needed this correction before send).

Distribution Timing

• Send on Tuesday mornings.
• Avoid Friday afternoon sends — engagement is consistently low at end of week.

Imagery Guidelines

These rules apply to the newsletter and extend to all Citrus America content (blogs, competitor pages, etc.):

1. Use only current, high-quality product images as primary visuals.
2. Old product photos may be used contextually (e.g., to show brand history), but must include a caption identifying the approximate year (e.g., "Classic Citrocasa juicer, circa 2012").
3. Competitor product images (ZoomX, Zumo, etc.) are strictly forbidden unless the content is an explicit, direct comparison piece. Even then, use with caution and ensure the framing favors Citrus America.
4. When in doubt about whether an image depicts a Citrocasa vs. a competitor machine, verify before publishing — the machines can look similar to non-experts. Key visual tell: older Citrocasa juicers lack a cross holder on the front.

"You must be very careful with putting ZoomX and Zumo products on our blog. It's like walking into a Coca-Cola building with a Pepsi can." — Brian Framson, Nov 2025

Content Framing

• All newsletter and blog content should be framed for commercial buyers, not consumers. Citrus America sells commercial appliances, not home appliances.
• When referencing consumer-grade competitors (e.g., Breville) for SEO purposes, immediately follow with a pivot to the commercial use case: "For grocery stores and high-volume operations, Citrocasa is the standard."
• Brand name Citrocasa and Citrus America should appear prominently and repeatedly. Do not let third-party brand names (Breville, Zumo, etc.) dominate the copy.

Press Releases → Newsletter → Blog Pipeline

• Press releases are linked in the newsletter in abbreviated paragraph form.
• After the newsletter send, press release content is adapted into blog posts and published to the website.

Related Decisions (November 2025)

Related Articles

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