Doudlah Farms April Social Media Content — Approved Edits
April social posts for Doudlah Farms and Old World Popcorn were reviewed and approved during the [1] marketing call on 2026-03-20. All posts require edits before scheduling. Karly Oykhman owns implementation.
Post-by-Post Decisions
Kids' Snacks (Old World — Lunchbox Popcorn)
Status: Approved with edit
Highlights popcorn as a healthy lunchbox snack. Mark Doudlah noted that a 3-lb bag yields roughly 30 gallons of popcorn, making it highly cost-effective compared to packaged snacks like Cheetos.
Edit: Add a cost-conscious angle to the caption — e.g., emphasize that popping your own is a budget-friendly, fresh alternative for moms under financial pressure.
Spring Q&A (Doudlahs Brand Page)
Status: Approved as-is
Seasonal spring post with a Q&A prompt to drive engagement. No changes requested.
April Fool's Day — Glow-in-the-Dark Popcorn (Doudlahs Brand Page)
Status: Approved with correction
Joke post announcing a fictional "glow-in-the-dark popcorn" launch, tying in the brand's tested-clean and ROC credentials.
Edit: Confirm this posts to the Doudlahs brand page (not Old World). Keep the glow-in-the-dark theme.
April Fool's Day — Popcorn Spa (Old World Brand Page)
Status: Approved with correction
Joke post about a "popcorn spa" reflecting the care put into growing. Currently drafted on the wrong account.
Edit: Switch to the Old World brand page.
National Caramel Day — April 5 (Old World)
Status: Approved as-is
Promotes adding caramel to Old World popcorn. Mark liked the photo. No changes requested.
Savory Flavor Options (Old World)
Status: Approved with edit
Post comparing sweet vs. savory popcorn flavors. Currently lists paprika/chili powder as the savory example.
Edit: Replace "paprika" with cheese — specifically Parmesan or nutritional yeast, both of which Lucy Doudlah confirmed are popular and on-brand. Cheese resonates more broadly and aligns with Wisconsin dairy identity.
Heirloom Cornmeal — Bluehaven (Doudlahs)
Status: Approved with edit
Promotes the newer Bluehaven heirloom cornmeal product.
Edits:
- Add anthocyanins as a named health benefit (the pigment in blue/red corn that provides anti-inflammatory, anti-cancer, and cardiovascular benefits)
- Tie in the "eat the rainbow" concept — heirloom corn varieties extend the rainbow principle beyond fruit and vegetables
Healthy Soil / Regenerative Practices (Doudlahs)
Status: Approved as-is
General post on regenerative agriculture. No changes requested.
Future planning note: Research dates for Soil Health Day, National Biodynamic Day (possibly June 8), ROC Day, and any Regenerative Agriculture awareness days for future post planning.
Earth Day — April 22 (Doudlahs)
Status: Approved as-is
Covers regenerative farming practices in the context of Earth Day. No changes requested.
Earth Day — April 22 (Old World)
Status: Approved as-is
Old World's Earth Day post references the Doudlah partnership and farming practices. No changes requested.
Picnic / Summer Snack Season (Old World)
Status: Approved with content direction shift
Currently framed around picnic season. Lucy Doudlah requested a shift toward nostalgic, sentimental imagery that fits the Old World brand identity.
Content direction:
- Source photos evoking old-fashioned movie nights, drive-in theaters, town screenings, kids on trikes
- Lean into the idea that nostalgic traditions are making a comeback — "anything nostalgic right now is kind of coming back"
- Brief the content team to consistently use this visual language for Old World going forward
Hashtag Strategy
Agreed during the call:
| Hashtag | Use |
|---|---|
#MomsAcrossAmerica |
Add to all posts |
#TestedClean |
Add to all posts |
#Organic / #USDACertifiedOrganic |
Add where relevant |
#ROC / #Biodynamic / #Demeter |
Add where relevant |
#Maha |
Avoid — currently too politically charged; revisit later |
Rationale for avoiding #Maha: Lucy Doudlah noted that the hashtag has become strongly associated with a specific political movement. Given how polarized the current environment is, using it risks alienating a significant portion of the audience. #MomsAcrossAmerica captures the same health-conscious demographic without the political baggage.
Rationale for #TestedClean: Lucy receives weekly customer emails asking about heavy metals and pesticide testing. Building awareness of the "Tested Clean" designation through consistent hashtagging is a low-cost way to surface this differentiator to health-conscious shoppers.
Upcoming Content Planning
- September — Organic Month: OTA (Organic Trade Association) designates September as Organic Month. Plan a dedicated push with Mark and Lucy. Karly to initiate planning.
- National Biodynamic Day: Possibly June 8 — Mark to confirm the 2026 date. Karly to research and plan a post.
- ROC Day / Regenerative Agriculture Day: Karly to research whether official awareness days exist.
Action Items
| Owner | Task |
|---|---|
| Karly | Add cost-conscious angle to kids' snack post |
| Karly | Switch April Fool's spa post to Old World brand page |
| Karly | Replace paprika with cheese (Parmesan / nutritional yeast) in savory post |
| Karly | Add anthocyanins + eat-the-rainbow to heirloom cornmeal post |
| Karly | Add #MomsAcrossAmerica and #TestedClean to all posts |
| Karly | Source nostalgic drive-in / movie-night photos; brief content team on Old World visual direction |
| Karly | Research Soil Health Day, Biodynamic Day, ROC Day dates |
| Karly | Plan September Organic Month strategy with Mark and Lucy |
| Mark | Forward school-list email previews to Karly |
Related
- [2]
- [3]
- [4]