Doudlah Farms Child Care Donation Campaign

Overview

Doudlah Farms is running a donation initiative in partnership with WECA (Wisconsin Early Childhood Association) to support child care facilities and promote healthy eating among young children. The campaign spans three content channels: a social media post, a supporting blog article on the Doudlah Farms website, and a targeted email campaign to Wisconsin schools and child care contacts.

This campaign was reviewed and approved for execution during the ^[1].

Campaign Components

1. Social Media Post

• Platforms: Facebook and Instagram (organic)
• Content: Promotes the WECA partnership and donation initiative; links to the blog post on the Doudlah Farms website
• Hashtag guidance:
• Include WECA-related and early childhood education hashtags
• Remove #WisconsinDPI — determined to have low search volume and unrelated associations; not worth including
• University of Wisconsin hashtag is appropriate given the program's academic origins (chili cook-off / UW research connection)
• Status: Copy and creative ready; pending final post to FB/IG

2. Blog Article

• Location: Doudlah Farms website
• Content: Covers the donation initiative, Doudlah Farms' support for healthy eating in child care settings, and the broader movement around nutrition in early childhood education
• Status: Written and published (or ready to publish)

3. Email Campaign

• Target list: Wisconsin schools contact list
• Rationale: Schools and institutional buyers are unlikely to follow Doudlah Farms on social media; email is the more reliable channel to reach this audience
• Content: Adapted from the social media post; highlights the WECA donation and Doudlah Farms' mission
• Additional recipient consideration: Wisconsin DPI (Department of Public Instruction) should be included if contacts are available on the list
• Status: Draft pending; to be sent after ShipStation/QuickBooks integration tests are complete

Key Decisions

• Email over social for schools: Mark Doudlah explicitly requested an email campaign targeting the Wisconsin schools list, noting that schools are not likely following Doudlah Farms on social media.
• Drop #WisconsinDPI hashtag: After review, the hashtag was found to have low relevance and potentially confusing associations. Removed from the social post.
• Sequence: Email campaign to be drafted and sent after the B2B ShipStation and QuickBooks workflow tests are verified, to avoid sending institutional buyers to an unfinished ordering experience.

Action Items

• [ ] Update WECA donation social post: remove #WisconsinDPI; post to Facebook and Instagram (@Karly Oykhman)
• [ ] Draft WECA donation email campaign; include Wisconsin DPI contacts if available; send after ShipStation/QB tests pass (@Karly Oykhman)

Related Context

• This campaign targets the same institutional buyer segment (Wisconsin schools, child care facilities) that the ^[2] is designed to serve.
• Mark Doudlah also flagged the need for a Department of Defense (DOD) supplier registration to receive payment from schools using federal funds — relevant for any institutional outreach that converts to orders. See ^[3].
• The B2B signup link (to be provided by Karly) should be included in Mark and Sherry's email signatures to capture inbound interest from institutional buyers reached through this campaign.

Related Articles

• ^[4]
• ^[5]
• ^[6]