SBS Roof Restoration Content Strategy
Overview
During the April 2026 website copy review session, the team identified the Roof Restoration page as overly verbose and in need of a focused revision before launch. The core strategic decision: lead with the qualifying factor — moisture detection — rather than trying to explain every aspect of restoration on a single page. Supporting detail should be distributed across FAQs and cross-linked pages.
See also: [1] | [2]
The Problem with the Current Page
The existing Roof Restoration page covers too much ground:
- Lengthy explanations of what restoration is
- Silicone product performance and installation timing details
- Repair vs. restoration comparisons
- Maintenance program mentions
- FAQs that were originally on the homepage
Brandon's assessment: "There's a lot going on on this page." The page had grown because restoration was an early business priority, but SBS now offers a broader service mix. The page length isn't an SEO problem (more words generally help), but the lack of focus dilutes the key message.
Strategic Direction
Lead with the Qualifier: Moisture Detection
The most important concept on this page is whether a roof qualifies for restoration. Not all roofs do. The qualifying factor is the absence of trapped moisture in the roofing system — and how that's determined is a differentiator worth highlighting.
Content to develop (Brandon to draft):
- What makes a roof a candidate for restoration vs. repair vs. replacement
- How moisture is detected (methods include thermal drone surveys)
- Why this matters: restoration is only viable when moisture levels are acceptable
"The qualifying thing is the important part... there should be some moisture detection."
— Brandon Aman, copy review session
Trim and Cross-Link
Rather than explaining roof repair on the Roof Restoration page, link out to the Roof Repair & Maintenance page for that detail. Keep the restoration page focused on:
- What restoration is (brief)
- Who qualifies (moisture detection as the gate)
- What the process looks like
- Warranty options (10, 15, 20-year labor and material warranties are available)
- FAQs specific to restoration (moved from homepage)
Content Structure (Recommended)
Hero / Intro
Short definition of roof restoration — extending the life of an existing roof system rather than full replacement. Position it as the right solution for the right roof.
Does Your Roof Qualify?
This is the centerpiece section. Cover:
- The role of moisture in determining eligibility
- Moisture detection methods (nuclear testing, thermal imaging, thermal drone surveys)
- What happens if moisture is found vs. not found
The Restoration Process
Brief walkthrough of what SBS does once a roof qualifies.
Warranty Options
Restoration work carries 10, 15, and 20-year labor and material warranties. Use "available" language consistent with the rest of the site for manufacturer warranties; SPS warranty is "provided."
When Restoration Isn't the Answer
Short section (or FAQ) acknowledging that some roofs need repair or replacement instead — with a link to [3] for more on those services.
FAQs
Move the restoration-specific FAQs from the homepage to this page. These were the only FAQs on the original SBS website and belong here contextually.
Warranty Language Consistency
Across the site, warranty language follows a precise distinction established in this session:
| Warranty Type | Language to Use |
|---|---|
| SPS workmanship warranty | "provided" |
| Manufacturer warranties | "available" |
On the Roof Restoration page specifically, it is appropriate to mention both — restoration is one of the few service categories where multi-year warranties are standard. Roof Repair & Maintenance is the exception: warranty language has been removed from that page because repair warranties are not universal.
Cross-Linking Strategy
| From | To | Reason |
|---|---|---|
| Roof Restoration page | Roof Repair & Maintenance page | Repair vs. restore distinction; keep restoration page focused |
| Roof Restoration page | Roof Inspection page | Inspection is often the entry point that leads to a restoration recommendation |
| Roof Inspection FAQ ("What happens after?") | Roof Restoration page | Inspection → plan → repair/restore/replace decision flow |
Action Items
| Owner | Task | Status |
|---|---|---|
| Brandon Aman | Draft revised Roof Restoration page copy focused on moisture detection as qualifier | Pending |
| Brandon Aman | Include thermal drone and other moisture detection methods in copy | Pending |
| Melissa Cusumano | Move homepage FAQs to Roof Restoration page | In progress (FAQs already removed from homepage) |
| Melissa Cusumano | Add cross-link from Roof Restoration page to Roof Repair & Maintenance page | Pending copy delivery |
| Melissa Cusumano | Implement final copy once Brandon's draft is received | Pending |
Brandon committed to having a revised draft ready by Monday following the call.
Broader Principle
This revision reflects a general content principle applicable across the SBS site: use focused pages with cross-links rather than trying to cover adjacent topics exhaustively on a single page. The Roof Restoration page should be authoritative on restoration specifically — and trust that other pages carry their own weight.