ABM Email Sequences — Industry-Specific Drips

Overview

Asymmetric Marketing is running industry-specific ABM email drip campaigns targeting their core verticals. The sequences are nearly complete and are being finalized for launch. A key architectural decision governs how HubSpot and an external email system work together, driven by contact list size constraints.

System Architecture

HubSpot's free/starter tier caps usable contacts at 2,000, but Asymmetric's full contact list contains ~37,000 contacts. To work around this:

• HubSpot manages contact segments, tracks engagement, and handles nurture workflows for the most highly engaged contacts (up to the 2,000-contact limit).
• External email system (Mark's existing outbound platform) sends the actual bulk ABM sequences to the full 37,000-contact list.
• The two systems are complementary: HubSpot is the CRM of record; the external system is the delivery mechanism.

"The segments will be in HubSpot, but the actual emails will not go out of HubSpot." — Mark Hope

Industry Segments

The drip sequences are structured around Asymmetric's target verticals:

The generic nurture tracks can be routed through HubSpot (using the 2,000-contact allocation for high-engagement contacts). The industry-specific sequences go out via the external system to the broader list.

Status (as of 2026-03-18)

• Email sequence copy is nearly complete — Karly and Avoke were finalizing cleanup.
• ABM system configuration is in progress — Mark needs to complete final setup.
• Email templates need to be built in HubSpot — Raphael or Avoke to handle template construction and automation setup.
• Estimated launch: ~1 week from the meeting date.

Dependencies

Both the ABM email sequences and the LinkedIn paid ad campaign require dedicated landing pages before launch. Landing page development is blocked on finalizing the homepage look and feel first.

See ^[1] for the paid ad side of this effort.

Action Items

Related

• ^[2]
• ^[3]
• ^[1]
• ^[4]