Agility Recovery Visual System & Branding
Visual and branding guidelines established during the 2025-10-17 course review call between Asymmetric (Isalia, Raphael) and Agility Recovery (Gus). These decisions govern all custom graphics produced for the new hire training curriculum.
See also: [1] | [2]
Approved Visuals
Three custom graphics were reviewed and approved in principle, each requiring specific revisions before handoff to the design team.
1. Six Pillars of the Agility Way
Status: Approved with revision
Concept: Six vertical shapes, one per pillar, each labeled with the pillar name and a short catchphrase. Designed as a standalone reference graphic.
Revision:
- Replace the current "tombstone" shape with a cylinder or architectural pillar form to reinforce the "pillars" metaphor
- Gus created a cylinder-based version in PowerPoint that can serve as a reference; he will email the slide to Isalia
Design notes:
- Less is more — pillar name + catchphrase only; no extended descriptions on the graphic itself
- Use brand color palette (see below); vary colors across pillars for contrast
2. B2B Sales Process
Status: Approved with revision
Concept: A gear-based graphic where the Six Pillars form a central driving gear, and the eight official sales process steps appear as surrounding gears — conveying that the pillars power the entire process and all steps are interdependent.
Revision:
- Replace placeholder step names with the 8 official steps from slide 9 of the source PowerPoint:
1. Preparation
2. Connect & Build
3. Discovery
4. Diagnosis / Align
5. Proposal
6. Commitment
7. (+ remaining steps per slide 9)
- Central gear = Six Pillars; outer gears = the 8 steps
- Bicycle chain / watch-gear aesthetic — everything interlocked and moving together
Design notes:
- Two visuals are separate: the Six Pillars standalone and the B2B Sales Process gear graphic
- The gear graphic should visually communicate that the pillars are the engine driving the sales process
3. Overcoming Objections ("LEARN")
Status: Approved with revision
Concept: A reference visual for the LEARN objection-handling framework. Standalone — can surface at any point in the sales process, though it will be formally introduced in the Proposal module.
Revision:
- Simplify significantly: step name + catchphrase only (mirror the Six Pillars treatment)
- Remove dense descriptive text; the e-learning content will teach the detail
- Include a back-arrow element to show that the process can loop (e.g., after Navigate, return to Listen)
- Key catchphrases to retain:
- Listen → "Listen to hear, not respond"
- Empathize → "Validate their position and reassure them"
- Ask → (question-focused phrase)
- Relate → (back-and-forth exchange)
- Navigate → (map/direction metaphor)
Design notes:
- Icons are acceptable but secondary to the text labels and catchphrases
- Preferred layout reference: the stepped/stacked format from the options reviewed (not the half-circle)
Brand Guidelines
Colors
Use the official Agility Recovery brand palette. Gus will email the three visual slides with color values included.
| Swatch | Description |
|---|---|
| Dark blue | Primary brand color |
| Medium blue | Secondary brand color |
| Orange | Accent color |
| Grays | Supporting neutrals |
Typography
- Current project font: Raleway — continue using; no change required
- New official brand font: Helvetica — Agility recently updated their brand standards, but Gus confirmed this is not a priority for this project; Raleway is acceptable
General Principles
- Prefer less text on graphics; visuals are reference tools, not teaching documents
- Maintain color contrast across elements (e.g., alternating pillar colors)
- All three visuals should feel cohesive as a system
Workflow
- Gus emails Isalia the three reference slides (his PowerPoint versions) + brand color values
- Isalia forwards to the Asymmetric design team with this brief
- Design team produces revised concepts for Gus review
- Future feedback submitted via Rise 360 Review feature (see [3])
Related
- [1]
- [2]
- [3]