BluePoint ATM On-Screen Graphic Design
Design decisions and feedback for the reverse ATM on-screen graphic shown to customers approaching a BluePoint ATM kiosk. Decisions captured from the [1] February 2026 marketing review.
Context
The on-screen graphic rotates in a carousel alongside required compliance screens (e.g., "insert your card here"). The graphic is the primary brand-facing moment for customers approaching a traditional ATM, so it needs to be visually engaging and clearly branded.
The first draft was reviewed live during the call. Karly shared the animation — a two-screen sequence: an idle/tap screen followed by a branded motion screen.
Design Decisions
Copy / Text
- Decision: Replace the current text ("trusted, dependable, secure") with new copy.
- Rationale: The existing tagline is too generic and doesn't differentiate BluePoint.
- Owner: Wade Zirkle to draft and provide new text.
- The phrase "tap or touchless" was noted positively and may be retained or built upon.
Animation
- Decision: Animate the decorative wave/curve elements ("squigglies" / "tilt") on the second screen.
- Rationale: Motion makes the graphic more dynamic and eye-catching for approaching customers.
- Owner: Karly Oykhman to implement once text is confirmed.
Logo Placement
- Decision: Add a small BluePoint logo to the top-left corner of the first screen.
- Rationale: Top-left is the natural starting point for reading (left-to-right), consistent with standard website navigation conventions. Mike noted this as his default; Mark reinforced it as a web/UX norm.
- Owner: Karly Oykhman to implement.
QR Code
- Decision: Do not add a QR code to the on-screen graphic.
- Rationale: The physical sides of the ATM machine already have QR codes that link to an app for the cashless transaction process. Adding a second QR code on the screen risks confusing customers about which code to scan and what it does.
Screen Structure
| Screen | Content | Notes |
|---|---|---|
| Screen 1 | Idle/tap prompt + BluePoint logo (top-left) | Shown before customer interaction |
| Screen 2 | Animated wave elements + tagline/brand message | Shown after tap / as carousel item |
Open Items
- [ ] Wade to provide new copy to replace "trusted, dependable, secure"
- [ ] Karly to add BluePoint logo to top-left of Screen 1
- [ ] Karly to animate the wave/curve elements on Screen 2
- [ ] Karly to email the graphic file to Wade and Mike for async review
Related
- [2]
- [3]