Skaalen Marketing Collateral — Open House & New Units

Design specifications, asset inventory, and production notes for Skaalen's recurring marketing collateral, covering the March 2026 Open House campaign and the new life-lease unit marketing packet.

Open House Campaign Assets

Event: Friday, March 20, 2026 · 2–6 PM
Locations featured: Heritage Center (newly remodeled), Skaalen Ridge, Skaalen Heights, Skaalen Therapy & Wellness Center

Newspaper Ads

• Publications: Stoughton, Edgerton, Oregon papers; Evansville TBC (Dawn to confirm)
• Historical spec: 2-column × 5-inch (confirm per publication — sizes may vary slightly)
• Run date: Week of March 9 (one week prior to event)
• Deadline: Confirm submission deadlines with each publication; target ~March 5–6
• Design base: Update from the prior open house ad (green colorway); adjust for four locations instead of three
• Content changes from prior version: Add Skaalen Therapy & Wellness Center; remove Magnolia

Dawn to confirm ad sizes and submission deadlines for all publications and relay to Melissa/Sebastian.

Flyer

• Format: Update existing 3-location flyer template
• Changes: Add Skaalen Ridge and Therapy & Wellness Center; remove Magnolia
• Distribution: Internal/on-site use (Skaalen staff handling a separate wellness poster internally via Emma)
• Print vendor: ^[1] (local Stoughton shop; preferred vendor)
• Note: The flyer can double as a downloadable asset on the website if needed

HubSpot Email Invite

• Audience: All contacts in Skaalen's HubSpot account
• Content: Open house date, time, locations, highlights (remodeled Heritage Center, Wellness Center staff meet-and-greet, refreshments)
• Timing: Send ahead of the March 9 ad run week

Website Banner

• Placement: Homepage + relevant sub-pages (e.g., Independent Living)
• Purpose: Announce the open house to site visitors
• Coordinate with: Raphael handles routine website updates; confirm handoff for banner placement

On-Site Signage

• Skaalen will reuse existing "Open House" directional signs — no new signage needed from Asymmetric
• Refreshments served at the Therapy & Wellness Center

New Unit Marketing Packet

A professional print packet targeting Skaalen's existing waitlist (225 people) before any public promotion. No email, social, or print ads planned at this stage.

Unit Details (as of this call)

Packet Content

• Floor plans: Exterior unit and interior unit layouts
• Renderings: Kitchen/dining, living room, sunroom, bedroom (additional renderings expected from developer)
• Campus map: Updated map showing new unit locations on campus

Design Direction

• Melissa has full creative latitude on layout (portrait vs. landscape)
• Dawn's rough draft used landscape to accommodate floor plan proportions — landscape is acceptable if it serves the assets better
• Suggested structure: intro/cover page with full header → subsequent pages with slimmer header and 1–2 large images per spread
• Floor plans likely warrant full individual pages; renderings may work as half-page pairs
• Assets received as PDFs (PNGs were expected but not included in initial send — Dawn to follow up with developer)

Distribution

• Print only — via ^[1]
• No digital distribution, email, or social promotion until waitlist is exhausted
• Dawn will contact the 225-person waitlist and existing 164 residents directly

Asset Delivery & File Notes

• Dawn to send floor plan and rendering files (PDF/PNG) to Melissa and Sebastian (CC: sebastian.gant@asymmetric.pro)
• Files received as PDFs; confirm whether high-res PNGs are available for print quality
• Melissa to prioritize Open House assets (ads, flyer, banner) given the March 9 publication deadline, then work on the unit packet in parallel

Production Priority Order

1. Newspaper ads — highest urgency; publication deadlines drive the schedule
2. Open House flyer — update existing file; quick turnaround
3. HubSpot email — coordinate send timing with ad run
4. Website banner — homepage + sub-pages
5. New unit marketing packet — begin design once Open House assets are delivered; no hard deadline yet

Related

• ^[2]
• ^[3]
• ^[1]