Doudlah Farms Website Sales Performance

Overview

As of early April 2026, Doudlah Farms' direct website channel is experiencing exceptional growth, driven by Google Ads, Google Shopping, and retargeting campaigns. Website revenue is up 181% year-to-date and 200% month-over-month, making it an increasingly significant complement to the Amazon channel. This growth is happening alongside — and partially because of — strong organic unit momentum on Amazon, suggesting a broader brand flywheel effect is taking hold.

See also: ^[1] | ^[2]

Key Metrics (as of April 2026)

The website run rate is accelerating sharply. The prior-year comparison line (green) versus the current year (blue) shows a clear inflection point beginning in March 2026.

Growth Drivers

Google Ads & Shopping

Google Ads and Google Shopping campaigns are cited as the primary paid drivers of website traffic and conversion. Performance is described as "working really well" across both formats.

Retargeting

Retargeting campaigns are contributing meaningfully to repeat and recovered traffic, helping convert visitors who did not purchase on first contact.

Organic Momentum (Flywheel Effect)

A significant portion of growth is attributed to organic units — customers finding and purchasing without paid ad attribution. This mirrors the Amazon organic unit trend (also accelerating sharply in the same period) and suggests that brand awareness and reputation are compounding. As inventory stabilized post-Valentine's Day 2026 after a severe stockout period (Thanksgiving–Valentine's Day), both channels recovered and accelerated simultaneously.

"Everything kind of feeds on itself." — Mark Hope, April 2026 strategy call

Popcorn "Coming Soon" Page

A product page for the upcoming popcorn launch is live on the website in a "coming soon" state. The page currently displays an existing bag graphic that includes ROC and Demeter certification badges.

Outstanding action: Lucy Doudlah is coordinating with designer Jen to provide an updated bag graphic with a transparent background. Once received, Karly Oykhman will update the page to reflect the final packaging artwork ahead of launch.

Related: ^[3]

B2B Site Launch (Pending)

A separate B2B ordering site is near-complete, pending resolution of a shipping calculation error. Once live, the plan is to:

• Send a launch email to existing B2B customers (schools, institutions)
• Offer a 10–20% first-order discount to drive adoption
• Add Mark Hope and Lucy Doudlah to the B2B email database for visibility into outbound communications
• Migrate B2B customers to self-serve ordering over time, eventually deprecating manual email orders

Strategic Context

The website channel's growth is particularly valuable because:

1. Margin: Direct website sales carry higher net margin than Amazon (no referral fees, lower ad dependency as organic grows).
2. VAPG reimbursement: Amazon marketing spend is eligible for VAPG grant reimbursement; website marketing spend may have different reimbursement timing, which is a factor in channel prioritization for new product launches like popcorn.
3. Retail credibility: Strong website and Amazon performance data provides a compelling story for retail expansion conversations (e.g., ^[4]).

Action Items (from April 3, 2026 call)

• [ ] Lucy Doudlah — Email Jen to send updated popcorn bag graphic (transparent background); CC Mark Hope and Karly
• [ ] Karly Oykhman — Update website "coming soon" popcorn page with final graphic once received
• [ ] Karly Oykhman — Add Mark Hope and Lucy Doudlah to B2B email database
• [ ] Karly Oykhman — Coordinate B2B site launch once shipping error is resolved (Shark fixing)

Source

Derived from the ^[5] strategy call (April 3, 2026). Attendees included Mark Hope, Karly Oykhman, Gilbert Barrongo (Asymmetric), and Lucy Doudlah, Mark Doudlah, Jason Doudlah (Doudlah Farms).