AHS Dec 11–12 Training — Email Blast
A final email blast was planned to drive last-minute sign-ups for AHS's asbestos training event on December 11–12. The campaign targeted an expanded list that included 400 newly sourced school janitor and maintenance worker contacts.
Overview
With the training roughly a week out, the team agreed a single urgent email would maximize remaining sign-up opportunity. The email was to go out December 3 — giving recipients about a week of lead time before the December 11 start.
Sebastian Gant took ownership of the send following a staffing change (Chris departed Asymmetric; Sebastian assumed email responsibilities at least in the short term).
Audience
| Segment | Notes |
|---|---|
| Existing list | Prior subscribers and training contacts |
| +400 new contacts | School janitors and maintenance workers sourced via a targeted email pull |
Gina Richardson had previously identified school janitors and maintenance workers as a high-value sign-up segment, which prompted the additional list build.
Content & Approval
- Template: Based on the previous training email; Sebastian updated it to remove November dates and Madison-specific references.
- Approval: Gina gave verbal approval for Sebastian to use his judgment on edits — no formal review round required for this send.
- Tone: Urgent, time-sensitive ("it's next week") framing.
Key Decisions
- Send date: December 3 (day after the meeting), chosen to maximize lead time before the December 11 8 AM start.
- Sebastian handles send: With Chris no longer at Asymmetric, Sebastian Gant is the new primary email contact for AHS. Gina was informed to direct email questions to him.
- Minimal edits only: Gina explicitly authorized Sebastian to strip old date/location references and send without a full approval loop, prioritizing speed.
Action Items
- [x] Add 400 school janitor/maintenance worker emails to the list — @Sebastian Gant
- [x] Update previous email template (remove Nov dates, Madison references) — @Sebastian Gant
- [x] Send email blast December 3 — @Sebastian Gant
Related
- [1] — AHS client overview
- [2] — Email marketing knowledge base
- [3] — Companion Meta ad campaign for the same training event
- [4] — Source meeting