AHS Email Platform Access — Gina Richardson

Overview

Gina Richardson (AHS) was granted user access to the email marketing platform during the January 2026 monthly sync. The need arose from a recurring operational gap: when AHS experiences slow periods, they have no way to quickly send targeted campaigns to warm prospects without routing the request through Asymmetric. Self-service access addresses this directly.

Why This Was Set Up

Gina described a specific scenario that prompted the request: AHS had a slow week and wanted to send a mass mailer to contacts who had received proposals but hadn't yet committed. Without platform access, that kind of urgent, opportunistic outreach wasn't possible on short notice.

"We were really dead this week… it would have been great to send out a little bit of a mass mailer to people who had proposals in their hand but hadn't actually pulled the plug yet."
— Gina Richardson, 2026-01-29

Access Details

Account email: gina@madisonasbestos.com
Invite sent by: Sebastian Gant, during the meeting
Note on address choice: The gina@ address was deliberately chosen over admin@ based on prior advice that admin-prefixed senders are more likely to be flagged as spam

Onboarding Steps

[x] Sebastian sent platform invite to gina@madisonasbestos.com
[ ] Gina accepts invite and sets password
[ ] Gina sends a test campaign to confirm access is working
[ ] Sebastian provides a walkthrough of the platform (campaign creation, sending flow)

The platform was described as "not super complicated," but a walkthrough was offered to ensure Gina can operate independently when needed.

Intended Use Cases

Self-service campaigns are expected to be occasional and targeted, not a replacement for the regular Asymmetric-managed email calendar. Likely use cases include:

Re-engaging open proposals during slow booking periods
Time-sensitive announcements that can't wait for the next scheduled send

^[1] — AHS client overview
^[2] — Source meeting
^[3] — Broader email strategy context