American Extractions Email Campaigns

Email outreach campaigns targeting existing contacts in the American Extractions database, segmented by product interest (ClearMix vs. Stick Pack). Campaigns are sequenced weekly on Tuesdays and tracked for lead quality.

Campaign Structure

Stick Pack Campaign

• Targeting contacts not tagged as ClearMix in the database
• Sequenced weekly on Tuesdays — three total sends
• First send already deployed as of the Oct 13 meeting; second send scheduled for Oct 14
• Two additional sends to follow on subsequent Tuesdays

ClearMix Campaign

• Draft nearly complete as of Oct 13; to be sent to Asymmetric for build-out later that week
• ClearMix-tagged contacts are excluded from Stick Pack sends to avoid cross-contamination
• Mark Schweiger noted he owed feedback on the ClearMix draft

Self-Segmenting Campaign

• In development as of Oct 13
• Designed to let contacts self-identify product interest, reducing the need for manual tagging

Results (as of Oct 13, 2025)

All three responses were assessed as quality leads — two confirmed immediately, one came in the day before the meeting and was still being evaluated but expected to be legitimate.

Segmentation Logic

• Contacts tagged ClearMix → receive ClearMix campaign only, excluded from Stick Pack sends
• Contacts not tagged ClearMix → eligible for Stick Pack campaign
• Self-segmenting campaign (in development) will allow contacts to opt into the relevant product track

Key Contacts

Action Items (from Oct 13 meeting)

• [ ] Send Stick Pack batch 2 — Oct 14 (Asymmetric)
• [ ] Send remaining two Stick Pack batches on subsequent Tuesdays (Asymmetric)
• [ ] Finalize and send ClearMix email campaign draft to Asymmetric (Caitlin Doak)
• [ ] Mark to review and provide feedback on ClearMix campaign draft (Mark Schweiger)
• [ ] Complete self-segmenting campaign build-out (Asymmetric)

Related

• ^[1]
• ^[2]
• ^[3]